B2B Demand Gen Lead — Hands-on SEO & Paid Media

Aubergine Solutions; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

5-day work week

Competitive salary

Company-sponsored certifications

Flat hierarchy and team

Team activities

Job summary

Aubergine is seeking a hands-on Demand Generation lead to own the target of qualified leads and sales pipeline. You’ll execute SEO and paid campaigns personally, define MQLs with sales, and manage HubSpot lifecycle stages to improve attribution and conversions.

Ideal candidates have 6+ years in B2B marketing and a track record driving leads for US/Europe buyers, with strong writing and messaging skills. Hybrid work and competitive pay offered.

Qualifications

• 6+ years in B2B marketing (as implied in the ad).
• Hands-on SEO and paid media experience.
• Able to define MQLs with sales and report on leads/pipeline.

Responsibilities

• Own the lead number: define MQLs, set targets, report monthly on leads, pipeline, cost per qualified lead.
• Run SEO hands-on: technical audits, keyword mapping, content briefs, Google Search Console.
• Run paid campaigns: plan, launch, test, budget, tracking for Google and LinkedIn Ads.
• Own marketing operations in HubSpot: lifecycle stages, lead scoring, workflows, attribution.
• Improve website conversion during rebuild to generate enquiries, not just traffic.
• Sharpen messaging for US/Europe buyers with real problems.
• Manage content calendar with team and external partners.
• Work with the team: set direction and contribute hands-on work.

Skills

Lead generation

SEO hands-on

Paid media

HubSpot CRM

B2B marketing

English writing

Tools

HubSpot CRM

Google Ads

LinkedIn Ads

Google Analytics

Job description

Aubergine is seeking a hands-on Demand Generation lead to own the target of qualified leads and sales pipeline. You’ll execute SEO and paid campaigns personally, define MQLs with sales, and manage HubSpot lifecycle stages to improve attribution and conversions.

Ideal candidates have 6+ years in B2B marketing and a track record driving leads for US/Europe buyers, with strong writing and messaging skills. Hybrid work and competitive pay offered.