Marketing Manager - B2B Demand Generation (SEO, Paid Ads, HubSpot)

Aubergine Solutions; United States; À distance; USD 90 000 - 150 000; Plein temps

Avantages offerts par ce poste

5-day work week

Competitive salary

Company-sponsored certifications

Flat hierarchy and team

Team activities

Résumé du poste

Aubergine is seeking a hands-on Demand Generation lead to own the target of qualified leads and sales pipeline. You’ll execute SEO and paid campaigns personally, define MQLs with sales, and manage HubSpot lifecycle stages to improve attribution and conversions.

Ideal candidates have 6+ years in B2B marketing and a track record driving leads for US/Europe buyers, with strong writing and messaging skills. Hybrid work and competitive pay offered.

Qualifications

• 6+ years in B2B marketing (as implied in the ad).
• Hands-on SEO and paid media experience.
• Able to define MQLs with sales and report on leads/pipeline.

Responsabilités

• Own the lead number: define MQLs, set targets, report monthly on leads, pipeline, cost per qualified lead.
• Run SEO hands-on: technical audits, keyword mapping, content briefs, Google Search Console.
• Run paid campaigns: plan, launch, test, budget, tracking for Google and LinkedIn Ads.
• Own marketing operations in HubSpot: lifecycle stages, lead scoring, workflows, attribution.
• Improve website conversion during rebuild to generate enquiries, not just traffic.
• Sharpen messaging for US/Europe buyers with real problems.
• Manage content calendar with team and external partners.
• Work with the team: set direction and contribute hands-on work.

Connaissances

Lead generation

SEO hands-on

Paid media

HubSpot CRM

B2B marketing

English writing

Outils

HubSpot CRM

Google Ads

LinkedIn Ads

Google Analytics

Description du poste

Read this first

This is a hands-on demand generation role. You will be measured on qualified leads (MQLs) and the sales pipeline they create, not on traffic, followers, or impressions.

Please apply only if all of these are true for you:

• You have personally run SEO and paid campaigns yourself, not only briefed an agency or a team.
• You have been accountable for a lead or pipeline number for at least 3 years.
• You have marketed a B2B company to buyers in the US or Europe.

This role is not a fit if your experience is mainly social media, brand or content only, B2C or D2C, or agency-side campaign execution for multiple clients.

About Aubergine

Aubergine is a global digital product consultancy. Since 2013, we've designed and built 400+ B2B and B2C products for clients worldwide. We're among the top-rated B2B companies on Clutch, a Great Place To Work certified company, and a team of 150+ people.

Most of our business so far has come from client relationships and referrals. We now want a predictable, measurable inbound engine, and our website is being rebuilt right now. You'll have real ownership from day one.

What you’ll do

• Own the lead number. Define what counts as an MQL with the sales team, set targets, and report monthly on leads, pipeline, and cost per qualified lead.
• Run SEO hands-on. Technical audits, keyword-to-page mapping, content briefs that rank and convert, and Google Search Console.
• Run paid campaigns yourself. Plan, launch, test, and stop Google and LinkedIn Ads with clear budgets, stop rules, and tracking.
• Own marketing operations in HubSpot. Lifecycle stages, lead scoring, workflows and source attribution, so leadership can trust the numbers.
• Improve website conversion. Shape the ongoing website rebuild, so it brings in enquiries, not just visitors.
• Sharpen our messaging. Turn broad positioning into specific messages for US and European buyers with real problems.
• Run the content calendar with the marketing team and external partners.
• Work with, not over, the team. You'll set direction and also do a lot of the work yourself, from the plan to the deck that’s due this week.

What you’ll need

• 68 years in B2B marketing, ideally at an IT services, product engineering or B2B SaaS company of 100500 people.
• At least 3 years personally accountable for leads or pipeline.
• Hands‑on SEO and paid media experience. You know your past cost per qualified lead without opening a dashboard.
• Working command of HubSpot or a similar CRM.
• Work that built a company’s reputation, and work that produced leads sales was glad to receive.
• Enough practical understanding of AI to tell a real capability from a demo.
• Clear written English, good enough to edit other people’s work.
• No specific degree required.

How we hire

1. HR screening call
2. A short written assignment: a 2-page, 90-day marketing plan for aubergine.co. We grade thinking and prioritisation, not design.
3. Technical interview
4. Culture fit interview
5. HR discussion, references and document checks

What we offer

• 5‑day work week and flexible timings
• Competitive salary with performance incentives
• Company-sponsored certifications
• Flat hierarchy and a friendly, capable team
• Sports tournaments and team activities

Explore:

aubergine.co