Demand Gen Campaign Lead - HubSpot & Paid Media

Opkey; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Opkey is expanding its marketing team and seeks a hands-on Campaign Manager who can own multi-channel demand generation initiatives. You will create emails, landing pages, and workflows in HubSpot, and actively manage paid social and search campaigns while coordinating with our agency partners.

Ideal candidates have 3–5 years in B2B demand generation or integrated campaigns, strong copywriting skills, and a data-driven mindset to optimize funnel performance across stages and channels.

Qualifications

• 3–5 years in B2B demand generation or integrated campaign management.
• Deep, multi-year hands-on HubSpot experience: you build workflows, emails, landing pages, and reports.
• Comfortable writing campaign copy independently.
• Experience running paid social and search campaigns yourself and directing agencies.
• Data-literate: you pull reports and diagnose underperforming campaigns.

Responsibilities

• Own and execute multi-channel demand gen campaigns (email, paid social, content syndication), building emails, landing pages, and workflows in HubSpot.

Skills

Campaign management

Demand generation

Copywriting

Data analysis

Cross-functional leadership

AI tooling

Tools

HubSpot

Google Ads

LinkedIn Ads

Job description

Opkey is expanding its marketing team and seeks a hands-on Campaign Manager who can own multi-channel demand generation initiatives. You will create emails, landing pages, and workflows in HubSpot, and actively manage paid social and search campaigns while coordinating with our agency partners.

Ideal candidates have 3–5 years in B2B demand generation or integrated campaigns, strong copywriting skills, and a data-driven mindset to optimize funnel performance across stages and channels.