Demand Gen Marketing Manager: B2B Growth & Campaigns

STANDARD TEXTILE

Cincinnati (OH)

Hybrid

USD 90,000 - 130,000

Full time

4 days ago

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Benefits offered by this job

Career growth

Medical benefits

Parental leave

401k match

Dress for your day

Product discounts

Hybrid work

Onsite days during training

Job summary

Standard Textile in Cincinnati, OH is seeking a Demand Generation Marketing Manager to plan, execute, and optimize programs that generate awareness, leads, and pipeline across direct, email, marketing automation, paid media, and ABM. You will manage multi-channel campaigns, lead routing and nurturing, and partner with Sales, Product, and eCommerce to convert engagement into opportunities.

A Bachelor’s degree and 5+ years in B2B digital marketing are required; experience with Salesforce,

Qualifications

Experience in B2B demand generation and pipeline growth.
Experience with enterprise martech and CRM platforms (Salesforce, Marketing Cloud).
Experience with marketing automation campaigns and multi-channel programs.
Strong analytical skills to interpret campaign, lead, and pipeline data.
Excellent written and verbal communication skills.
Experience with ABM, email, paid search, display, and social campaigns.

Responsibilities

Develop and execute integrated demand generation campaigns driving awareness, engagement, lead generation, and pipeline growth.
Manage multi-channel programs including email, paid media, social, webinars, content syndication, ABM, and tradeshows.
Build and manage lead nurture programs moving prospects through the buying journey.
Support product launches and key business initiatives with demand generation programs.
Manage lead routing, scoring, qualification, and lifecycle processes in Salesforce and MA platforms.