B2B Demand Gen Lead — AI SaaS, Flexible Hours, Equity

Parspec; California; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity in the company

Flexible hours

Hybrid work setup

Unlimited PTO

Learning budgets

Preferred Location: San Mateo, with in

Job summary

Parspec in San Mateo, CA is seeking a Demand Generation Manager to own and optimize the demand engine, targeting Construction Distributors and Rep Agents. You will collaborate with Marketing, Sales, and Content to convert campaigns into qualified opportunities.

This role suits a hands-on, results-driven marketer who thrives in a fast-paced startup and can own end-to-end programs, from paid channels to ABM and field marketing, in a hybrid office environment with in-office presence in San Mateo.

Qualifications

• 3–5+ years of B2B SaaS demand generation experience, esp in early-stage AI or construction tech.
• Has personally run campaigns with measurable pipeline metrics (spend, CPL, MQL-to-SQL, pipeline).
• Hands-on, can build campaigns on LinkedIn, Google Ads, and HubSpot without agency help.
• Hands-on HubSpot operator with lead scoring, routing, nurturing sequences, and dashboards.
• Understanding of B2B buying committees and persona-based sequencing.
• Experience running event-driven demand: pre-show outreach and post-event follow-up.
• Collaborates with Sales and leadership to ensure quality lead handoffs.
• Strong project management and bias toward shipping with fast iteration.

Responsibilities

• Execute integrated campaigns across digital, events, webinars, and organic channels.
• Build, launch, and optimize paid channels (LinkedIn, Google) with testing.
• Maintain dashboards to track performance and pipeline impact.
• Own HubSpot as system of record for demand gen: scoring, routing, lifecycle, attribution.
• Design and launch ABM programs for enterprise segments.
• Partner with Sales to ensure tight feedback on lead quality and high-value deals.
• Manage transition of marketing-engaged leads to Sales for immediate outreach.
• Build target accounts for events and drive pre-show outreach; follow-up after events.

Skills

B2B SaaS Demand Generation

Campaign building

HubSpot

LinkedIn Ads

Google Ads

ABM programs

Event-driven marketing

Cross-functional collaboration

Project management

Data-driven decisions

Tools

HubSpot

LinkedIn

Google Ads

Job description

Parspec in San Mateo, CA is seeking a Demand Generation Manager to own and optimize the demand engine, targeting Construction Distributors and Rep Agents. You will collaborate with Marketing, Sales, and Content to convert campaigns into qualified opportunities.

This role suits a hands-on, results-driven marketer who thrives in a fast-paced startup and can own end-to-end programs, from paid channels to ABM and field marketing, in a hybrid office environment with in-office presence in San Mateo.