B2B Demand Gen Campaign Lead — Multi-Channel Growth

RSM US LLP; United States; Hybrid; USD 95,000 - 164,000; Full time

Job summary

RSM US LLP is seeking a Demand Generation Campaign Manager to lead strategy and execution of integrated marketing campaigns that drive qualified leads and revenue growth in a B2B, professional services environment. You’ll partner with sales, manage multi-channel programs, and steer campaigns from concept to measurement.

The role emphasizes lead nurturing, scoring, analytics, budget oversight, and close collaboration with martech tools.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 3–5 years of demand generation or digital marketing in B2B environments.
• Proven ability to design and optimize multi-channel campaigns.

Responsibilities

• Design and execute multi-channel demand generation campaigns (email, paid media, SEO, webinars, content syndication, ABM, chat).
• Develop buyer journeys and messaging aligned to audiences and journeys.
• Prepare campaign strategy documentation and target audience lists.
• Build buyer journeys and messaging to support strategy.
• Identify co-marketing opportunities with SBAs.
• Define and track key marketing metrics (pipeline, leads, revenue).

Skills

Campaign management

Lead generation

Marketing automation

CRM systems

Analytics & attribution

Project management

Communication skills

B2B marketing

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

HubSpot

Dynamics 365

Salesforce

Adobe Analytics

SEMrush

AEM

Asana

Monday.com

Job description

RSM US LLP is seeking a Demand Generation Campaign Manager to lead strategy and execution of integrated marketing campaigns that drive qualified leads and revenue growth in a B2B, professional services environment. You’ll partner with sales, manage multi-channel programs, and steer campaigns from concept to measurement.

The role emphasizes lead nurturing, scoring, analytics, budget oversight, and close collaboration with martech tools.