B2B Content Marketer: Storytelling That Drives Leads

Johnson Controls; Milwaukee (WI); Hybrid; USD 100,000 - 120,000; Full time

Job summary

Johnson Controls is seeking a B2B Content Marketer to develop end-to-end content strategies that drive engagement, generate leads, and support business objectives. You will craft briefs, manage approvals, and collaborate with Product Marketers and Campaign Managers to align content with broader campaigns.

This role requires strategic thinking, strong storytelling, and a deep understanding of B2B marketing, with a hybrid work approach and a competitive benefits package.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism or a related field.
• 3+ years of experience in B2B content marketing or a similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in SEO best practices and content management systems (CMS).
• Experience with content distribution and social media platforms.
• Excellent analytical skills to interpret data and inform decisions.
• Strong project management skills with the ability to manage multiple projects.
• Creative thinking with a passion for innovation and continuous improvement.

Responsibilities

• Develop content strategy aligning with Johnson Controls’ goals and audiences.
• Create blog posts, whitepapers, case studies, ebooks, infographics, videos, and social content.
• Optimize content for SEO to improve visibility and traffic.
• Distribute content across website, social channels, and newsletters.
• Engage audiences and foster community through comments and social media.
• Analyze performance and provide insights to guide future strategies.
• Collaborate with sales, product marketing, design, and other teams.
• Stay current with trends in content and B2B marketing.

Skills

Content marketing

SEO

CMS

Analytics

Project management

Storytelling

Education

Bachelor's degree in Marketing/Communications

Tools

CRM systems

Marketing automation

Job description

Johnson Controls is seeking a B2B Content Marketer to develop end-to-end content strategies that drive engagement, generate leads, and support business objectives. You will craft briefs, manage approvals, and collaborate with Product Marketers and Campaign Managers to align content with broader campaigns.

This role requires strategic thinking, strong storytelling, and a deep understanding of B2B marketing, with a hybrid work approach and a competitive benefits package.