Content Marketer

Johnson Controls; Milwaukee (WI); Hybrid; USD 100,000 - 120,000; Full time

Job summary

Johnson Controls is seeking a B2B Content Marketer to develop end-to-end content strategies that drive engagement, generate leads, and support business objectives. You will craft briefs, manage approvals, and collaborate with Product Marketers and Campaign Managers to align content with broader campaigns.

This role requires strategic thinking, strong storytelling, and a deep understanding of B2B marketing, with a hybrid work approach and a competitive benefits package.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism or a related field.
• 3+ years of experience in B2B content marketing or a similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in SEO best practices and content management systems (CMS).
• Experience with content distribution and social media platforms.
• Excellent analytical skills to interpret data and inform decisions.
• Strong project management skills with the ability to manage multiple projects.
• Creative thinking with a passion for innovation and continuous improvement.

Responsibilities

• Develop content strategy aligning with Johnson Controls’ goals and audiences.
• Create blog posts, whitepapers, case studies, ebooks, infographics, videos, and social content.
• Optimize content for SEO to improve visibility and traffic.
• Distribute content across website, social channels, and newsletters.
• Engage audiences and foster community through comments and social media.
• Analyze performance and provide insights to guide future strategies.
• Collaborate with sales, product marketing, design, and other teams.
• Stay current with trends in content and B2B marketing.

Skills

Content marketing

SEO

CMS

Analytics

Project management

Storytelling

Education

Bachelor's degree in Marketing/Communications

Tools

CRM systems

Marketing automation

Job description

About Us

Johnson Controls, a global leader in thermal management, mission‑critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education. For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry‑leading field organization, we elevate customer performance, turn goals into real‑world results and help move society forward.

What you will do

As a B2B Content Marketer , you will develop and execute end‑to‑end content strategies that drive engagement, generate leads, and support business objectives. You will define breakthrough content plans and delivery plans, develop briefs, and manage content sign‑offs in close collaboration with Product Marketers and Campaign Managers.

This role is ideal for a strategic thinker with a passion for storytelling and a deep understanding of B2B marketing.

How you will do it

• Develop content strategy: Create and implement a comprehensive content marketing strategy aligned with Johnson Controls’ business goals and target audiences.
• Create compelling content: Produce high‑quality blog posts, whitepapers, case studies, eBooks, infographics, videos, and social media content.
• Optimize for SEO: Apply SEO best practices to improve content visibility and drive organic traffic.
• Manage content distribution: Distribute content across the company website, social media, email newsletters, and third‑party platforms.
• Engage audiences: Build relationships and foster community through comments, social media interactions, and other audience channels.
• Analyze performance: Monitor content marketing performance using analytics tools and provide regular reports and insights to inform future strategies.
• Collaborate cross‑functionally: Partner closely with sales, product marketing, design, and other teams to align content with broader marketing campaigns and business objectives.
• Monitor industry trends: Stay current with trends and best practices across content marketing and B2B marketing.

What we look for

Required

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in B2B content marketing or a similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in SEO best practices and content management systems (CMS).
• Experience with content distribution and social media platforms.
• Excellent analytical skills with the ability to interpret data and use insights to inform decision‑making.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Creative thinking and a passion for innovation and continuous improvement.

Preferred

• Experience in the industrial or technology sectors.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of graphic design and video production.

SALARY RANGE : $100,000 - $120,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us

#LI-Hybrid

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non‑discrimination rights as a candidate, visit EEO is the Law . If you are an individual with a disability and you require an accommodation during the application process, please visit here .