Automotive Website Experience Manager

Optimal; Warren (MI); On-site; USD 60,000 - 85,000; Full time

Job summary

Optimal in Warren, MI is seeking an Assistant Website Manager to support digital strategies across vehicle content, shopping tools, and marketing campaigns, ensuring a seamless online research and shopping experience.

You will collaborate with creative, marketing, UX, data, and analytics teams to optimize the customer journey from discovery to purchase, focusing on SEO, usability testing, and CGI asset creation.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications or a related field.
• 3+ years of digital marketing or product management experience on high-traffic consumer-facing websites.

Responsibilities

• Drive the digital customer experience strategy across website and CGI asset development.
• Define features and functionality to communicate the product and brand story.
• Manage day-to-day processes and timelines with production and creative agencies.

Skills

Leadership

Project management

UX design

Digital marketing

SEO

A/B testing

Analytics

CGI asset creation

Content management

Education

Bachelor's degree in Marketing/ Digital Media/ Communications

Tools

Content management systems

Shopping tools

Job description

Optimal in Warren, MI is seeking an Assistant Website Manager to support digital strategies across vehicle content, shopping tools, and marketing campaigns, ensuring a seamless online research and shopping experience.

You will collaborate with creative, marketing, UX, data, and analytics teams to optimize the customer journey from discovery to purchase, focusing on SEO, usability testing, and CGI asset creation.