Assistant Website Manager

Optimal; Warren (MI); On-site; USD 60,000 - 85,000; Full time

Job summary

Optimal in Warren, MI is seeking an Assistant Website Manager to support digital strategies across vehicle content, shopping tools, and marketing campaigns, ensuring a seamless online research and shopping experience.

You will collaborate with creative, marketing, UX, data, and analytics teams to optimize the customer journey from discovery to purchase, focusing on SEO, usability testing, and CGI asset creation.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications or a related field.
• 3+ years of digital marketing or product management experience on high-traffic consumer-facing websites.

Responsibilities

• Drive the digital customer experience strategy across website and CGI asset development.
• Define features and functionality to communicate the product and brand story.
• Manage day-to-day processes and timelines with production and creative agencies.

Skills

Leadership

Project management

UX design

Digital marketing

SEO

A/B testing

Analytics

CGI asset creation

Content management

Education

Bachelor's degree in Marketing/ Digital Media/ Communications

Tools

Content management systems

Shopping tools

Job description

Overview:
OEM Marketing client is seeking a proactive and detail-oriented Assistant Website Manager to support the development and implementation of digital strategies across vehicle content, shopping tools, and marketing campaigns. This role aims to ensure a seamless online research and shopping experience and closely collaborates with creative teams, marketing, UX, data, and analytics teams to optimize the customer journey from discovery to purchase.

The ideal candidate will possess strong communication and organizational skills, an understanding of website strategy, digital marketing, and the digital creative process, as well as a passion for enhancing website performance and user experience. Additional expertise in user testing, search engine optimization (SEO), experience with shopping tools in the automotive industry, and CGI asset creation are essential for this role.

Key Responsibilities:
Drive the digital customer experience strategy across key digital channels including website and CGI asset development.
Define the features and functionality necessary to effectively communicate the OEM product and brand story.
Manage day-to-day processes and timelines, coordinating with production and creative agencies to ensure timely launches.
Lead several external agency teams responsible for executing the digital strategy, ensuring alignment with brand goals.
Collaborate closely with marketing colleagues and internal business partners to continually improve the website and drive key performance indicators (KPIs).
Advocate for the user by implementing industry best practices, usability research, and customer insights throughout the design and development process.
Manage and collaborate with multiple cross-functional partners within the organization to ensure cohesive project execution.
Regularly review analytics reporting and provide actionable insights for ongoing digital optimization, including A/B testing and Test/Target initiatives.
Conduct usability studies, competitive reviews/audits, and benchmarking studies to drive website improvements.
Oversee content strategy and management and asset creation for the development of vehicle model overview pages and shopping tools.
Content research, development, and optimization for the website and related digital platforms.

Skills and Abilities:
Strong leadership and project management skills, with the ability to manage multiple projects simultaneously.
Deep understanding of user experience (UX) design and digital marketing best practices.
Familiarity with online shopping tools and content management systems.
Background in search engine optimization (SEO) and experience with online shopping tools and content management systems.
Technical aptitude to grasp complex issues and communicate effectively with technology teams and designers.
Experience with usability testing, A/B testing, and translating user insights into actionable site improvements.
Strong analytical skills, capable of digesting site metrics and recommending enhancements.
Experience with CGI asset creation to support digital content needs.
Collaborative mindset with the ability to work effectively across cross-functional teams in a large organization.
Excellent written and verbal communication skills.
Proven ability to thrive in a fast-paced environment and adapt to changing priorities.
Passion for the automotive industry and familiarity with electric vehicles (EVs) is a plus.

Qualifications:
Bachelor's degree in Marketing, Digital Media, Communications or a related field.
3+ years of digital marketing or product management experience working on high-traffic consumer-facing websites.

Other Information:
Agency experience - Client works with dozens of agencies, so this will be helpful
Position is onsite 3 days a week in Warren, MI