Automotive BDC Specialist | Drive Leads & Appointments

HOP OPERATING COMPANY LLC dba HONDA OF PRINCETON; United States; On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Dental & vision insurance

401(k) retirement plan

Paid time off (PTO)

Career growth and advancement

Professional development and training

Collaborative team environment

Job summary

Honda of Princeton is seeking a motivated Automotive Sales BDC Representative in Princeton, NJ to drive outbound outreach, manage inquiries, and build a pipeline of sales opportunities. This full-time role emphasizes customer focus, CRM accuracy, and close collaboration with the sales team.

You will qualify leads, schedule appointments, and maintain detailed records while delivering a friendly, professional customer experience that supports the dealership’s growth and revenue goals.

Qualifications

• Strong verbal and written communication skills.
• Professional and personable phone presence.
• Excellent organization and attention to detail.
• Self-motivated, proactive, and goal-oriented.
• Comfortable using computers, email, and Microsoft Office.
• Experience with a CRM system is preferred.
• Ability to work independently and in a team.

Responsibilities

• Make outbound calls, send emails and text messages, and respond to inbound customer inquiries
• Generate and develop new sales leads and opportunities
• Engage with prospective customers and identify their needs and interests
• Qualify leads and schedule appointments for the sales team
• Follow up consistently with leads and customers to maximize appointment opportunities
• Maintain accurate and up-to-date customer information in the CRM system
• Document customer interactions, follow-ups, and appointment activity
• Work closely with the sales team to communicate lead quality and customer needs
• Monitor lead activity, appointment results, and other performance metrics
• Provide a professional, friendly, and positive customer experience at every interaction
• Assist the sales team in moving prospects through the sales process

Skills

Communication skills

Phone presence

Organization

Self-motivated

MS Office

CRM experience

DealerSocket

Team player

Multi-tasking

Tools

CRM system

DealerSocket

MS Office

Job description

Honda of Princeton is seeking a motivated Automotive Sales BDC Representative in Princeton, NJ to drive outbound outreach, manage inquiries, and build a pipeline of sales opportunities. This full-time role emphasizes customer focus, CRM accuracy, and close collaboration with the sales team.

You will qualify leads, schedule appointments, and maintain detailed records while delivering a friendly, professional customer experience that supports the dealership’s growth and revenue goals.