Automotive General Sales Manager

Dena Motors; Conyers (GA); On-site; USD 100,000 - 180,000; Full time

Job summary

Dena Motors is on the lookout for experienced Sales Desk Managers in Conyers, Georgia. This role is unique as it empowers candidates to develop their own customer base while managing dealership-generated leads. If you're ready to drive your income in a supportive dealership environment, this position offers you resources, a dedicated team, and competitive earnings based on performance.

With a focus on sales production, you'll oversee the entire sales process from initial contact to deal closing. The compensation package ranges from $100,000 to $180,000+ per year, comprising base salary, commission, and performance bonuses.

Qualifications

• Minimum 2 years of automotive sales experience required.
• 1 year of automotive desk manager and finance manager experience preferred.
• Strong understanding of lender programs and credit analysis.

Responsibilities

• Handle dealership‑generated leads from multiple marketing sources.
• Build value and overcome objections.
• Analyze customer credit profiles and structure deals for approval.
• Manage your own deal pipeline from lead to delivery.

Skills

Automotive sales experience

Strong closing skills

Excellent communication abilities

Negotiation skills

Self‑motivated mindset

Tools

Dealertrack

Job description

We are seeking experienced, highly motivated Sales Desk Managers who want to operate their own book of business while receiving dealership‑provided leads, marketing support, lender access, and administrative assistance. This is not a traditional desk manager role. You will function as the primary sales and financing strategist for your assigned customers, supported by a dedicated sales assistant and our finance department. As a Sales Desk Manager, you will manage your own pipeline of dealership‑generated leads while also developing your own customer base. You will be responsible for the complete sales process from initial customer contact through vehicle selection, structuring, lender approval, and deal closing. Our Finance Manager will handle final contracting, compliance documentation, funding, and customer signatures, allowing you to focus on sales production and approvals. Each Sales Desk Manager will have dedicated support staff to assist with appointments, customer follow‑up, and administrative tasks. At Dena Motors, we believe in giving talented sales professionals the tools, support, and autonomy to maximize their income. Our unique model allows you to benefit from dealership‑provided leads, marketing, inventory, lender relationships, and operational support. If you’re ready to control your income and build your own career within a dealership environment, we want to hear from you.

Customer Acquisition & Sales

• Handle dealership‑generated leads from multiple marketing sources.
• Prospect and develop your own customer base.
• Make outbound and inbound sales calls.
• Schedule and confirm customer appointments.
• Conduct customer interviews and needs analysis.
• Present vehicle options and payment solutions.
• Build value and overcome objections.
• Close deals and secure commitments.

Credit & Finance Structuring

• Analyze customer credit profiles and bureau reports.
• Structure deals for maximum lender approval probability.
• Submit applications to multiple lenders.
• Negotiate approvals, stipulations, and terms with lenders.
• Present financing options to customers.
• Maintain lender relationships and approval strategies.

Deal Management

• Manage your own deal pipeline from lead to delivery.
• Work closely with your assigned sales assistant.
• Coordinate with the Finance Manager for final documentation.
• Ensure complete and accurate deal jackets prior to contracting.
• Follow up on pending approvals and funding requirements.

Qualifications

Required Experience

• Minimum 2 years of automotive sales experience.
• Minimum 1 year of automotive desk manager and finance manager experience preferred.
• Experience with subprime, near‑prime, and prime financing.
• Strong understanding of lender programs and credit analysis.

Preferred Skills

• Dealertrack experience.
• Experience with lenders such as Westlake Financial, Credit Acceptance, Global Lending Services (GLS), Santander, American Credit Acceptance (ACA), CPS, and Capital One Auto.
• Strong closing and negotiation skills.
• Excellent communication abilities.
• Self‑motivated and enterprising mindset.

Compensation

$100,000 – $180,000+ per year (Base Salary + Commission + Performance Bonuses)