Automotive General Sales Director

StealthMode; Pennsylvania; On-site; USD 90,000 - 140,000; Full time

Job summary

StealthMode Local dealership is seeking an accomplished Automotive General Sales Director to lead the front-end sales operation and improve sales volume, processes, team performance, and customer experience. You will oversee new and pre-owned vehicle sales and the Finance & Insurance (F&I) department.

The ideal candidate has a verified track record of maximizing volume and gross profit while maintaining exceptional Customer Satisfaction Index scores.

Qualifications

• 3–5 years as GSM or Sales Director at a new car dealership.
• Import brand experience strongly preferred.
• Strong knowledge of federal/state auto retail and finance laws.

Responsibilities

• Lead team performance by recruiting, training, and coaching managers and consultants.
• Structure and desk deals to maximize front-end gross and support high-value sales.
• Improve inventory readiness with faster reconditioning and sale readiness.
• Drive F&I penetration with aftermarket products and secondary financing options.

Skills

GSM experience

New car sales

CRM platforms

DMS software

Leadership coaching

Compliance knowledge

Tools

CRM platforms

DMS software

vAuto

Job description

Local new car dealership is seeking an accomplished Automotive General Sales Director to lead the dealership’s front-end sales operation and drive measurable improvement across sales volume, process execution, team performance, and customer experience.

You will oversee the complete front-end operations, including new and pre-owned vehicle sales and the Finance & Insurance (F&I) department. The ideal candidate has a verified track record of maximizing volume and gross profit while maintaining exceptional Customer Satisfaction Index scores.

Key Responsibilities

• Lead Team Performance: Recruit, train, and hold sales managers and consultants accountable to performance metrics.
• Structure and Desk Deals: Actively step into the deal making process to maximize front-end gross and assist in closing high-value sales.
• Improve Inventory Readiness: Partner across sales and service to improve the speed and consistency with which pre-owned vehicles are reconditioned, prepared, and made available for sale.
• Drive F&I Penetration: Partner with finance managers to build high-margin revenue through aftermarket products and secondary financing options.

Required Qualifications

• Experience: Minimum 3–5 years of automotive General Sales Manager (GSM) or Sales Director experience at a new car franchise. Import brand experience strongly preferred.
• Dealership Literacy: Deep proficiency with modern CRM platforms, Inventory Management Systems (vAuto or similar), and DMS software.
• Leadership Style: Visible, hands-on leader who coaches in real time, sets clear expectations, holds teams accountable, and is comfortable being closely engaged in day-to-day dealership operations.
• Compliance: Strong knowledge of federal and state automotive retail, finance, and consumer protection laws.

What Success Looks Like

• Increased new and pre-owned vehicle sales
• Consistent adoption of dealership sales processes
• Continued strong customer satisfaction and compliance standards