Automotive Digital Ads Lead (GA4 & PMax)

Luther Automotive Group; Saint Louis Park (MN); On-site; USD 85,000 - 100,000; Full time

Job summary

Luther Automotive Group is seeking a Media Manager to lead our paid digital advertising strategy across the dealership network. You will drive traffic, generate leads, and maximize marketing performance with a data-driven approach.

Responsibilities include managing Google Ads campaigns (PMax, VLAs), analyzing GA4 data, and collaborating with internal teams and vendors to optimize budgets and ROI. Prior experience in automotive digital marketing is a plus.

Qualifications

• 3+ years of experience managing paid digital media campaigns.
• Hands-on experience with Google Ads, Performance Max, VLAs, and GA4.

Responsibilities

• Manage and optimize Google Ads campaigns, including PMax and VLAs.
• Utilize GA4 to monitor performance and identify growth opportunities.
• Analyze campaign results and provide actionable insights to improve ROI.
• Manage budgets and optimize for lead generation and vehicle sales.
• Partner with internal teams and vendors to execute digital marketing strategies.
• Stay current on Google Ads, GA4, and emerging digital marketing trends.

Skills

Paid media management

Analytics

Data-driven optimization

Tools

Google Ads

Performance Max

Vehicle Listing Ads

GA4

Looker Studio

Job description

Luther Automotive Group is seeking a Media Manager to lead our paid digital advertising strategy across the dealership network. You will drive traffic, generate leads, and maximize marketing performance with a data-driven approach.

Responsibilities include managing Google Ads campaigns (PMax, VLAs), analyzing GA4 data, and collaborating with internal teams and vendors to optimize budgets and ROI. Prior experience in automotive digital marketing is a plus.