Media Manager

Luther Automotive Group; Saint Louis Park (MN); Vor Ort; USD 85.000 - 100.000; Vollzeit

Zusammenfassung

Luther Automotive Group is seeking a Media Manager to lead our paid digital advertising strategy across the dealership network. You will drive traffic, generate leads, and maximize marketing performance with a data-driven approach.

Responsibilities include managing Google Ads campaigns (PMax, VLAs), analyzing GA4 data, and collaborating with internal teams and vendors to optimize budgets and ROI. Prior experience in automotive digital marketing is a plus.

Qualifikationen

• 3+ years of experience managing paid digital media campaigns.
• Hands-on experience with Google Ads, Performance Max, VLAs, and GA4.

Aufgaben

• Manage and optimize Google Ads campaigns, including PMax and VLAs.
• Utilize GA4 to monitor performance and identify growth opportunities.
• Analyze campaign results and provide actionable insights to improve ROI.
• Manage budgets and optimize for lead generation and vehicle sales.
• Partner with internal teams and vendors to execute digital marketing strategies.
• Stay current on Google Ads, GA4, and emerging digital marketing trends.

Kenntnisse

Paid media management

Analytics

Data-driven optimization

Tools

Google Ads

Performance Max

Vehicle Listing Ads

GA4

Looker Studio

Jobbeschreibung

Media Manager

Luther Automotive Group

Luther Automotive Group is looking for an experienced Media Manager to lead the strategy, execution, and optimization of our paid digital advertising campaigns. This role is responsible for driving qualified traffic, generating leads, and maximizing marketing performance across our dealership network.

$85-$100k/year

Responsibilities

1. Manage and optimize Google Ads campaigns, including Performance Max (PMax) and VehicleListing Ads (VLAs).
2. Utilize Google Analytics 4 (GA4) to monitor performance and identify growth opportunities.
3. Analyze campaign results and provide actionable insights to improve ROI.
4. Manage budgets and optimize for lead generation and vehicle sales.
5. Partner with internal teams and vendor partners to execute successful digital marketing strategies.
6. Stay current on Google Ads, GA4, and emerging digital marketing trends.

Qualifications

1. 3+ years of experience managing paid digital media campaigns.
2. Hands-on experience with Google Ads, Performance Max (PMax), Vehicle Listing Ads (VLAs), and Google Analytics 4 (GA4).
3. Strong analytical skills with experience interpreting campaign performance data.
4. Experience with Google Merchant Center, Looker Studio, or automotive digital marketing is a plus.

Why Luther?

Join one of the Midwest's largest automotive groups and help shape the future of our digital marketing efforts. If you're data-driven, results-focused, and passionate about digital advertising, we'd love to hear from you.

Offers of employment are contingent upon successfully passing a background screening including a criminal background check, a review of motor vehicle records, and verification of social security number.