Automotive Advertising & Performance Lead

Hendrick Automotive Group; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Hendrick Automotive Group in Charlotte, NC seeks an Advertising Manager to lead advertising strategy for a group of dealerships and own performance across traditional and digital channels. You will drive lead generation, maintain OEM compliance, and collaborate with store leadership to optimize spend and outcomes.

Ideal candidates hold a Bachelor's in Marketing or related field with experience in auto marketing, data analysis, and vendor relationships. Travel quarterly as needed.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience in automotive marketing or OEM/vendor environments.
• Strong relationship-building and client management skills.
• Ability to analyze data and translate insights into strategy.

Responsibilities

• Manage advertising strategy for a group of Hendrick dealership locations.
• Oversee website performance, UX and digital marketing efforts.
• Monitor budgets and lead performance; optimize spend and campaigns.
• Collaborate with store leadership and corporate teams to align goals.
• Coordinate OEM co-op processes and ensure compliance.

Skills

Project management

Analytical thinking

Relationship management

Digital marketing strategy

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM systems

SEM/SEO tools

Excel

Job description

Hendrick Automotive Group in Charlotte, NC seeks an Advertising Manager to lead advertising strategy for a group of dealerships and own performance across traditional and digital channels. You will drive lead generation, maintain OEM compliance, and collaborate with store leadership to optimize spend and outcomes.

Ideal candidates hold a Bachelor's in Marketing or related field with experience in auto marketing, data analysis, and vendor relationships. Travel quarterly as needed.