AI-Driven Omnichannel Performance Lead

PureCars Technologies, LLC

Atlanta (GA)

Hybrid

USD 120,000 - 180,000

Full time

14 days+

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Job summary

PureCars is seeking a Media Performance Specialist, Enterprise to own the day-to-day optimization of paid media campaigns for our largest enterprise client in Tier 3 Automotive Digital Advertising. You will partner closely with Dealer Success and Media Strategy leadership to ensure campaigns are pacing, performing, and improving across all media platforms.

You must have 5+ years of ad tech experience, strong knowledge of Google Ads, Meta Ads Manager, and GA4, and a Google Ads certification

Qualifications

5+ years of experience with ad tech platforms; automotive, SaaS, or advertising industry experience preferred.
Strong knowledge of Google Ads, Meta Ads Manager, and Google Analytics (GA4).
Google Ads certification required (or obtained within first 30 days).
Excellent troubleshooting skills and a positive, self-solving approach.
Strong written and verbal communication skills, comfortable presenting performance insight to internal and external stakeholders.

Responsibilities

Own day-to-day optimization of paid media campaigns for Enterprise client across platforms (Google, Meta, DV360, Microsoft, Amazon, etc.).
Monitor campaign performance metrics and implement optimization tactics to maximize conversions and ROI.
Provide budget recommendations and feedback to stakeholders as needed.
Surface insights on campaign performance to Dealer Success and leadership.
Identify trends and opportunities for optimization across accounts; refine campaign strategy.
Troubleshoot and resolve campaign issues promptly; tailor recommendations to dealer goals.