Automotive BDC Representative

Elite Recruiting Services; Rio Rancho (NM); On-site; USD 22,000 - 30,000; Full time

Job summary

Chalmers Ford in Rio Rancho, NM is seeking a motivated Service BDC Representative to be a first contact for customers seeking automotive service. You will schedule appointments, follow up on opportunities, and connect customers with the Service Department for a positive service experience.

The role emphasizes friendly, organized communication on the phone with a focus on customer service and sales. Automotive familiarity is a plus, with training provided for dealership platforms.

Qualifications

• Demonstrated strong customer service and communication skills.
• Comfortable speaking with customers by phone.
• Sales or appointment-setting experience preferred.
• Able to confidently recommend automotive services.
• Strong follow-up and organizational abilities.
• Proficient with computers and CRM systems.
• Able to multitask in a fast-paced environment.

Responsibilities

• Answer inbound calls and respond to service inquiries.
• Make outbound calls to customers and prospects.
• Schedule and confirm service appointments.
• Follow up with customers who haven’t scheduled.
• Communicate via phone, email and dealership platforms.
• Identify needs and connect with Service Department.

Skills

Customer service

Phone communication

Sales aptitude

Appointment setting

CRM proficiency

Multitasking

Team player

Tools

CRM systems

Job description

Rio Rancho, United States | Posted on 10/08/2026

Full-Time | Monday–Friday | Some Saturdays

Rotating Schedules: 7:00 AM–4:00 PM or 9:00 AM–6:00 PM

JOIN OUR SERVICE TEAM

Chalmers Ford is looking for a motivated and customer-focused Service BDC Representative to join our growing Service Business Development Center.

As a Service BDC Representative, you’ll be one of the first points of contact for customers needing automotive service. You’ll communicate with customers, schedule service appointments, follow up on opportunities, and help connect customers with the dealership’s Service Department.

This is a great opportunity for someone who is friendly, organized, comfortable on the phone, and motivated by customer service and sales.

WHAT YOU’LL DO

• Answer inbound customer calls and respond to service inquiries
  
• Make outbound calls to current and potential service customers
  
• Schedule and confirm service appointments
  
• Follow up with customers who have not yet scheduled
  
• Communicate with customers by phone, email, and other dealership communication platforms
  
• Identify customer needs and connect them with the appropriate Service Department personnel
  
• Educate customers on recommended maintenance and available dealership services
  
• Promote services including oil changes, tires, brakes, alignments, suspension, shocks and struts, transmissions, and other automotive repairs
  
• Help increase service appointments and customer retention
  
• Maintain accurate customer information and activity in the CRM
  
• Follow up with customers regarding vehicle status and service needs
  
• Provide a professional and positive customer experience
  
• Work closely with Service Advisors, Technicians, and Management
  

WHAT WE’RE LOOKING FOR

The ideal candidate will have:

• Strong customer service and communication skills
  
• Comfortable speaking with customers by phone
  
• Sales or appointment-setting experience preferred
  
• Ability to confidently recommend and promote automotive services
  
• Strong follow-up and organizational skills
  
• Comfortable working with computers and CRM systems
  
• Ability to multitask in a fast-paced environment
  
• Professional and positive attitude
  
• Reliable attendance and strong work ethic
  
• Ability to work independently and as part of a team
  
• Valid driver's license with acceptable driving record
  

Automotive experience is preferred, but strong customer service and sales candidates are encouraged to apply.

COMPENSATION & SCHEDULE

$16.00 PER HOUR + COMMISSION

Full-Time | Monday–Friday

7:00 AM–4:00 PM

or

9:00 AM–6:00 PM

Some Saturdays required as part of the rotating schedule.

WHY JOIN CHALMERS FORD?

This is an opportunity to join an established automotive team and build a career in the dealership industry.

You’ll have the opportunity to develop experience in:

• Automotive service
  
• Appointment setting
  
• Sales and upselling
  
• CRM and customer communication
  

If you’re customer-focused, motivated, dependable, and comfortable talking to people, we want to hear from you.