Automotive BDC Pro — Lead-to-Appointment Expert

Kia of Old Saybrook; Old Saybrook (CT); On-site; USD 42,000 - 65,000; Full time

Benefits offered by this job

Competitive pay

Bonuses

Training

Career growth

Benefits

PTO

Vehicle program

Supportive team

Modern CRM

Steady opportunities

Job summary

Kia of Old Saybrook is seeking an Experienced Automotive BDC Representative to convert leads into appointments and drive show rates. This is a non-entry-level role requiring speed-to-lead, consistent follow-up, and strong phone skills with CRM accuracy.

You will handle inbound leads, outbound calls, and work closely with Sales and Service teams to hand off qualified opportunities. A proven track record in automotive lead management and appointment setting is essential, with professional

Qualifications

• 2+ years of automotive BDC, internet sales, or dealership lead-management experience.
• Proven track record of setting qualified appointments.
• Strong phone skills and the ability to confidently communicate with customers.
• Experience handling both inbound and outbound customer calls.
• Experience working automotive internet leads from multiple sources.
• Strong CRM experience and excellent documentation habits.

Responsibilities

• Respond quickly and professionally to inbound internet, phone, text, and email leads.
• Make a high volume of outbound calls and follow-up contacts with prospective customers.
• Convert internet and phone leads into qualified showroom and service appointments.
• Follow up with unsold customers, missed appointments, previous leads, and existing customer opportunities.
• Confirm appointments and proactively work to improve appointment show rates.
• Use proven phone techniques to engage customers, overcome objections, and secure appointments.
• Maintain accurate and detailed customer records in the dealership CRM.
• Follow dealership lead-management processes and established follow-up schedules.
• Communicate current inventory, vehicle availability, dealership promotions, incentives, and service opportunities.
• Work closely with Sales Managers, Sales Consultants, and Service Advisors to ensure a seamless customer handoff.
• Consistently meet or exceed BDC performance goals and KPIs.
• Track personal performance and identify opportunities to improve conversion results.
• Deliver a professional and exceptional customer experience on every interaction.

Skills

BDC experience

Lead management

Strong phone skills

CRM experience

Appointment setting

Tools

VinSolutions

CDK

Other automotive CRM

Job description

Kia of Old Saybrook is seeking an Experienced Automotive BDC Representative to convert leads into appointments and drive show rates. This is a non-entry-level role requiring speed-to-lead, consistent follow-up, and strong phone skills with CRM accuracy.

You will handle inbound leads, outbound calls, and work closely with Sales and Service teams to hand off qualified opportunities. A proven track record in automotive lead management and appointment setting is essential, with professional