Automata - Senior Marketing Manager - Boston

lab automation; Boston (MA); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Healthcare

401(k) retirement savings plan

Well-being budget

30 days + 8 bank holidays

Additional leave days

Mental health support

Flexible working

Job summary

Automata seeks a Senior Marketing Manager in Boston to drive community engagement and develop a localized marketing strategy aligned with global ambitions. Responsibilities include executing marketing strategies, managing community events, and creating campaigns to generate leads in biotech. Candidates should have 5+ years of experience in B2B account based marketing, proficiency in HubSpot, Looker, and Salesforce, along with excellent project management and communication skills. Join us to help empower scientists through automation.

Qualifications

• 5+ years of experience in creating and executing marketing campaigns.
• Experience in community building and event management.
• Proven ability to create a localized marketing strategy.

Responsibilities

• Create and execute the marketing strategy for the US market.
• Manage community marketing in the US, especially in Boston.
• Monitor lab automation market trends and adjust strategies.

Skills

B2B account based marketing

Community building

Integrated campaigns

Project management

Modern marketing tools

Communication skills

Tools

HubSpot

Looker

Salesforce

Job description

10% bonus (performance-based, discretionary)

Automata is building a world-class company to disrupt the life science industry and empower scientists by making automation a reality for every lab.

We work with labs across the world to understand their specific workflows and needs and develop personalised solutions that range from diagnostic, and drug discovery to synthetic biology.

We’re building our LINQ platform as a hardware and software platform. This allows us to simplify everyday automation tasks, while supporting more advanced paths for specialised workflows, in a fast, flexible, and cost-efficient way. Supporting the delivery of the LINQ Cloud and LINQ Workcell platform to provide new global multi-tenant and single-tenant environments for our customers.

We are looking for a Senior Marketing Manager, US whose mission is to be the driver of community and demand in the US, helping us reach our revenue targets.

Why is this role important for Automata?

We have recently opened up our US office, and are looking for a full-stack marketer to be the first crucial marketing hire on the ground. You’ll create a localized marketing strategy that is aligned with our global ambitions.

In this role you will be responsible for:

• Strategy: Create and execute on marketing strategy for the US market, finding the most effective channels to support Automata’s explosive growth. Rigorously prioritise initiatives based on impact.
• Community: Manage our community marketing in the US (especially in Boston) – currently small events and sponsorships.
• Campaigns: Create campaigns to produce qualified leads in biotech and pharmaceutical verticals
• ABM: Improve sales velocity with Account Based Marketing campaigns to our key verticals and target accounts, teaming up with the local sales team.
• Co-marketing: Seek out opportunities to build and strengthen relationships with thought leaders and partners in the market.
• Collaboration: Work closely with the VP of Sales, US & the global marketing team, and provide insights to inform decision-making at the highest levels.
• Market knowledge: Monitor lab automation market trends, competitor activities, and customer needs to adjust strategies if necessary in collaboration with our product marketing.

What it takes:

• Experience in creating a 360-degree US marketing strategy (aligning with a global strategy)
• Experience (+5 years) in creating, executing, measuring, optimizing, and reporting of integrated campaigns that contribute to pipeline growth using modern marketing tools and channels
• Proven experience in running enterprise B2B account based marketing campaigns
• Experience in community building and event management
• Profiency with HubSpot, Looker and Salesforce
• Excellent project manager and communicator to all levels of the business
• Strong ownership, desire to experiment and share best practices

Nice to haves:

• Experience on marketing to the life sciences industry / scientists.
• Track record of being either: one of the first marketers in a global team in a startup; or in a regional team at a high growth scale up.
• Experience in product marketing, helping shape messaging for complex products.

What gets us excited?

We’re passionate about the future of Technology and Automation and our growing success is built upon like minded individuals who share our passion.

This role is transformative to our growth in the US – we are looking for someone who is excited to roll up their sleeves and build our presence in our key market. You will be given a lot of autonomy and trust, and the support of the wider global marketing team.

If this sounds like a good fit and have tick the right boxes, you will love having the opportunity to build something that immediately adds value.

US team benefits

Healthcare
Competitive healthcare for you and your family

401k
We offer a 401(k) retirement savings plan

Well-being budget
Invest in your own well-being, personal growth, and hobbies

Holiday
30 days + 8 bank holidays

Additional leave days
Time off for dependents, ‘Me days’, birthdays and volunteering days off

Birthday trees
Planting a tree for every employee on their birthday, every year

Paid sick leave
10 days paid sick leave to stay home and focus on rest and recovery

Mental health support
Emotional support tool ‘Spill’

Career progression frameworks
Each department & discipline has a progression framework

Flexible working
Work when and where is best for you

We are an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Discrimination of any kind based on race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status is strictly prohibited.