Senior Growth Marketing Manager, Content & Lifecycle - Canada

Remote; San Francisco (CA); Remote; USD 140,000 - 200,000; Full time

Benefits offered by this job

Remote work

Stock options

Flexible schedule

Unlimited PTO

Paid holidays

Paid sick days

Parental leave

401(k) match

Health insurance

Wellness stipend

Tech stipend

Job summary

Jobscan is seeking a Senior Growth Marketing Manager, Content & Lifecycle, to own our editorial content and email programs end-to-end. You will drive traffic, subscriptions, and registrations by leading a small editorial team and leveraging AI tools to accelerate output while maintaining high quality.

A strong focus on SEO, AEO/GEO, CRO, and data-driven content will be essential. You will oversee the HireReady newsletter, develop lead magnets, and create content-driven email acquisition

Qualifications

• 5–8 years of growth or content marketing experience in a B2C product or content-heavy site.
• Elite content creation and editing skills with high-quality writing.
• Hands-on SEO practitioner focusing on on-page optimization and internal linking.
• AEO/GEO fluency for AI search and EEAT growth without sacrificing SEO.
• CRO instincts to test ideas and improve conversions from content.
• Lifecycle and email marketing experience including lead magnets and nurture flows.
• People management experience with writers or contractors.

Responsibilities

• Own editorial lifecycle across blog, pillar pages, and evergreen hub from research to reporting.
• Drive organic growth through hands-on SEO, EEAT, and AI-driven referrals.
• Own editorial CRO to grow registrations and email subscriptions.
• Lead the HireReady newsletter end to end including growth and performance.
• Build content-driven email acquisition with lead magnets and welcome flows.
• Produce data-driven content using proprietary insights.
• Lead AI-enhanced production workflows to accelerate quality and speed.
• Redesign blog/content templates to improve SEO, AEO/GEO, and UX.
• Manage editorial team and coordinate with a contractor for video content.
• Collaborate with Head of Marketing on priorities and performance-driven strategy.

Skills

Growth marketing

Content marketing

SEO

AEO/GEO

CRO

Lifecycle email

Team management

WordPress

GA4

AI fluency

Tools

PostHog

Hotjar

Microsoft Clarity

Ahrefs/SEMrush

Cursor/Claude

Job description

At Jobscan, we’re passionate about empowering job seekers to land more interviews with AI. We have helped millions of job seekers get more interviews in 100+ countries. Jobscan’s platform benefits job seekers, employers, universities, and communities. We're a fast-growing startup . Since its founding in 2014, Jobscan has thrived for 11 years as a 100% self-funded company, achieving consistent profitability and rapid growth without VC investment. Recently, we’ve transformed into an AI-first company, leveraging cutting-edge tools to enhance operations and our product. This independence allows us to stay laser-focused on our customers, delivering impactful solutions for job seekers. Join us if you wish to be a part of a company that makes a real difference in people’s lives !

Overview

Join Jobscan as our Senior Growth Marketing Manager, Content & Lifecycle and help drive meaningful revenue growth while empowering job seekers to land their dream roles. Our editorial content and email programs are core, high-potential engines of our growth strategy, and you will own them end to end.

This is a senior, hands-on craft role for someone who loves executing in the weeds with sharp judgment, high AI fluency, and an unwavering quality bar, not a passive management seat. You will own our entire editorial surface (blog, pillar pages, and a new evergreen content hub you will help build) and turn it into a precise, high-converting growth engine across organic search, AI search, conversion, and lifecycle. You will also take ownership of our HireReady newsletter and build content-driven email acquisition. Partnering directly with the Head of Marketing, you will lead a small editorial team, elevate our standards, and turn content into a measurable driver of traffic, subscribers, and registrations.

Key Responsibilities

• Own the full editorial content lifecycle across the blog, pillar pages, and a new evergreen resource hub: research, planning, prioritization, briefing, production, editing, publishing, and performance reporting.
• Drive organic growth of editorial content through hands-on SEO and AEO/GEO: on-page optimization, internal linking architecture, content refreshes, net-new content, EEAT, and growing AI referral traffic, citations, and impressions without sacrificing traditional SEO.
• Own editorial CRO: treat the blog and pillars as conversion surfaces, form hypotheses, run tests, and grow new registrations and email subscriptions from content.
• Own the HireReady newsletter end to end: content strategy, weekly sends, subscriber growth, and performance, turning a large existing audience into a real marketing channel.
• Build content-driven email acquisition: create lead magnets (reports, whitepapers, templates), embed opt-in strategy across content, and build welcome and nurture flows that convert subscribers into registrations, in coordination with our Lifecycle owner.
• Create original, data-driven content using Jobscan's proprietary data and insights (comparisons, best-of, listicles, and research pieces) that only we can produce.
• Pioneer AI-augmented production workflows using tools like Claude, ChatGPT, and Cursor to accelerate execution velocity while maintaining a top‑tier quality bar.
• Lead a redesign of our blog and content page templates (structure, layout, UX) to improve SEO, AEO/GEO, conversion, and reading experience, in partnership with the Head of Marketing.
• Manage and develop our editorial team (one full‑time writer, one part‑time contractor) and coordinate ad‑hoc video content with a contractor.
• Partner closely with the Head of Marketing on shared website acquisition goals: present priorities and rationale, manage work in Notion, and turn performance data into strategy.

Required Skills & Qualifications

• 5-8 years of growth or content marketing experience, ideally at a B2C product or content-heavy site (B2C SaaS experience nice-to-have, not required)
• Elite content creation and editing skills, both producing high-quality writing and raising the quality of others
• Hands‑on SEO practitioner: on‑page optimization, internal linking, keyword targeting, search intent mapping, cannibalization awareness, content scope and topic assignment
• AEO/GEO fluency: optimizing for AI search and answer engines, building EEAT, and growing citations and AI referral traffic without sacrificing SEO
• CRO instinct: can review a content page, identify conversion opportunities, run experiments, and iterate
• Lifecycle and email marketing experience: newsletter ownership and/or content-driven subscriber growth, including lead magnets and welcome/nurture flows (HubSpot experience ideal)
• People management experience: managing writers or contractors and running an editorial calendar
• Strong AI/LLM fluency: uses Claude, ChatGPT, Cursor, or similar tools in daily workflow to compress production time without sacrificing quality
• Comfortable working directly in WordPress; comfort with or curiosity about modern static site stacks (Astro/Vite) is a plus
• Familiar with GA4, Google Search Console, Ahrefs (or SEMrush), and ideally one product/CRO tool (PostHog, Hotjar, Microsoft Clarity, or VWO)
• Self‑directed and high‑judgment: can take a surface, target, or opportunity and run with it without daily oversight
• High quality bar: comfortable elevating content, design, and conversion standards across the site
• Based in the US, with working hours that consistently overlap US Eastern time (EST, CT, or PT)

Benefits

• Remote work - we trust you to get your work done and make it to your meetings
• Competitive salary + stock options - you should have a piece of what we're building here
• Flexible schedule - we make it easy to take care of the important things, like your family and health
• Unlimited PTO + 14 Paid Holidays + Paid Sick Days - we want our employees to have time to care for their personal wellness and mental health
• Paid maternal/parental leave - enjoy time with your family's new addition
• 401(k) + employer match
• Medical, dental, vision, and life insurance with generous employer contributions
• Health savings accounts
• Life insurance
• $1000 office stipend; monthly education and internet stipend
• Wellness stipend - use for yoga class, gym membership, or anything that improves your personal wellness
• Apple computer or PC of your choice

Jobscan is committed to equal pay; diversity, equity, and inclusion; and As we continue to grow, we are always adding more benefits and perks for our team.

Jobscan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.