Marketing Manager, Automation

QuidelOrtho; United States; Hybrid; USD 120,000 - 155,000; Full time

Job summary

QuidelOrtho is seeking a Marketing Manager, Automation to lead and optimize marketing campaigns leveraging automation tools. You will drive lead generation, nurture, and conversion while aligning with North America product development and global lifecycle strategy.

Responsibilities include creating compelling messaging, collaborating with Sales and Service teams, and delivering market insights to inform growth and ROI analyses.

Qualifications

• Bachelor’s degree or 10 years in healthcare/medical device marketing.
• 10+ years of healthcare or medical device commercial experience.
• Strong leadership, interpersonal and conceptual skills.
• Excellent communication and presentation abilities.
• Ability to translate complex technology into marketing messages.
• Willingness to travel up to 20%.

Responsibilities

• Develop and execute Automation marketing strategies aligned with North America objectives to drive revenue growth and lead generation.
• Lead integrated campaigns that promote Automation and services, increase brand awareness, and support pipeline growth.
• Develop and maintain customer-facing value propositions, positioning, messaging, collateral, and promotional tools.
• Partner with Sales, Field Service, Learning & Development, and BU/Channel Marketing to support customer acquisition and onboarding.
• Identify market opportunities and emerging trends through VoC and market research to inform growth strategies.
• Collaborate across regional and global cross-functional teams to align strategy and messaging.
• Manage field marketing initiatives, including sales enablement and events.
• Establish, monitor, and report KPIs, Salesforce metrics, and ROI analyses.
• Provide ongoing market intelligence and customer insights to improve commercial effectiveness.
• Ensure marketing programs comply with branding, legal, regulatory guidelines and company policies.
• Lead or participate in strategic business development and targeted market development initiatives.

Skills

Strong communication skills

Presentation skills

Analytical skills

Marketing strategy execution

Cross-functional collaboration

Customer-focused marketing

Education

Bachelor's degree or equivalent experience in Sales/Marketing

Tools

Salesforce.com

Job description

The Opportunity

QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most - home to hospital, lab to clinic.

Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

The Role

At QuidelOrtho, we're advancing the power of diagnostics for a healthier future for all. Join our mission as our next Marketing Manager, Automation. The Marketing Manager, Automation is responsible for leveraging marketing automation tools and technologies to create, execute, and optimize marketing campaigns. The role enhances lead generation, nurturing, and conversion; represents and supports North America new product development by bringing Voice of Customer into the development process; aligns with Global Marketing on product lifecycle strategy; builds compelling portfolio positioning and messaging; and leads cross-functional commercialization of automation solutions and services. The role also supports business planning, market analysis, forecasting, operating reviews, service-related marketing, and customer and field engagement.

The Responsibilities

• Develop and execute Automation marketing strategies, plans, and playbooks aligned with North America commercial objectives to drive revenue growth, customer retention, customer adoption, lead generation, system placements, and competitive differentiation.

• Lead the development and execution of integrated marketing initiatives and campaigns that promote Automation and associated service offerings, increase brand awareness, drive customer engagement, and support pipeline growth and funnel conversion.

• Develop and maintain customer-facing and internal value propositions, positioning, messaging, collateral, and promotional tools to ensure consistent, differentiated communication and effective commercialization of Automation solutions.

• Partner closely with Sales, Field Service, Learning & Development, and Business Unit and Channel Marketing to support customer acquisition, implementation, onboarding, training, and customer success while ensuring commercial teams achieve required product knowledge and capability levels.

• Identify customer segments, unmet needs, market opportunities, competitive threats, and emerging healthcare trends through market research, Voice of Customer (VoC), customer engagement, and business analysis to inform growth strategies, product development priorities, and business case development.

• Collaborate across regional and global cross-functional teams to align strategy, campaigns, messaging, tools, training, and commercialization efforts while effectively communicating business priorities and market insights to key stakeholders.

• Manage field marketing initiatives and commercial support activities, including sales enablement programs, Salesforce.com target management, funnel growth and pull-through activities, customer events, trade shows, and annual sales meetings.

• Establish, monitor, and report key performance indicators, Salesforce metrics, forecasting measures, and ROI analyses to evaluate program effectiveness, optimize investments, and support monthly and quarterly operating reviews.

• Provide ongoing market intelligence and customer insights to improve commercial effectiveness, operational performance, customer experience, and understanding of customer buying behaviors while ensuring current and future solutions deliver compelling value for customers and the company.

• Ensure all marketing programs, communications, and materials comply with corporate branding standards, legal requirements, regulatory guidelines, and company policies.

• Lead or participate in strategic business development and targeted market development initiatives that support long‑term growth objectives and other responsibilities as assigned.

The Individual

Required:

• Education: Minimum of a Bachelor's Degree or 10 years of equivalent experience in Sales or Marketing within the industry.

• Experience: Minimum 10 years of healthcare or medical device experience in a commercial organization.

• Position requires strong balance of leadership, interpersonal and conceptual skills resulting from education and work experience.

• Strong communication, presentation, and analytic skills.

• Proven experience translating complex technology into simple marketing messages.

• Excellent communication skills

• Highly professional demeanor

• Execute on downstream product Marketing Strategy

• Manage KPIs & Strategic Imperatives

• Collaborate with Field Sales/Customer-Facing Teams

• Support Commercial Organizations in achieving AOP.

• Provide updates on the business, demand plan, and forecast.

• Travel: Up to 20%

Preferred:

• Experience in Diagnostics and/or Automation Marketing preferred.

• Proven hardware and software technical experience, including automation, clinical laboratory instrumentation, middleware, and LIS systems preferred.

• In-depth knowledge of hospital laboratory operations and understanding of our customers and the products is a plus

The Key Working Relationship

Interacts with all levels of employees. Partnership with Sales, Global Marketing, Learning and Development, Service, Technical, Customer Operations, Finance, Human Resources, Sales Enablement, and Commercial Excellence.

The Work Environment

Hybrid office environment. Must have the discipline, organization skills, and self-motivation to work autonomously and collectively with internal team members that are office or remotely based. Travel up to 20% including airplane, automobile, or train.