Category Marketing Manager

Gilson; Madison (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Gilson is seeking a Category Marketing Manager, Automation, to shape how our laboratory automation solutions are positioned, launched, and brought to market. This highly visible role sits at the intersection of Marketing, Sales, Product, Applications, and our customers to translate market insights into campaigns that fuel growth.

You will own the marketing strategy for the automation portfolio, develop demand-generating programs, lead product launches, and craft messaging and value propositions

Qualifications

• Bachelor's degree in Life Sciences or Marketing is required.
• 5+ years in product marketing, category marketing, or commercial marketing.
• Experience in laboratory automation or related markets.
• Proven track record of product launches and demand-generation campaigns.
• Strong positioning, messaging, and go-to-market skills; digital marketing and content development.
• Collaborates across technical, sales, and marketing teams to deliver results.
• Ability to translate complex science into customer value.

Responsibilities

• Own the marketing strategy for the laboratory automation portfolio.
• Develop go-to-market campaigns, messaging, and value propositions.
• Lead product launches and commercialization plans.
• Create demand through digital campaigns, webinars, events, email nurturing.
• Partner with Sales to strengthen lead generation and qualification.
• Measure campaigns and optimize marketing investments.
• Represent automation marketing at industry events.

Skills

Marketing

Category marketing

Demand generation

Product launches

Digital marketing

Content development

Go-to-market strategy

Cross-functional collaboration

Education

Bachelor's degree in Life Sciences or Marketing

MBA or marketing specialization

Job description

Where science meets strategy and marketing drives growth.

Are you a marketer who gets excited about science, technology, and turning complex solutions into compelling customer stories? We’re looking for a Category Marketing Manager, Automation to help shape how our laboratory automation solutions are positioned, launched, and brought to market.

In this highly visible role, you’ll sit at the intersection of Marketing, Sales, Product, Applications, and our customers, transforming market insights into campaigns and go-to-market strategies that generate demand and fuel commercial growth.

What You’ll Make Happen

• Own the marketing strategy for our laboratory automation portfolio, developing campaigns and programs that connect with the right customers at the right time.
• Create demand and accelerate growth through digital campaigns, webinars, scientific content, events, email nurturing, paid media, and account-based marketing.
• Bring new solutions to market by helping lead product launches, messaging, customer segmentation, value propositions, and commercialization plans.
• Turn science into a story by translating complex laboratory workflows and technical capabilities into clear, compelling customer value.
• Know the market by staying close to customers, competitors, emerging trends, and the challenges laboratories are trying to solve.
• Partner closely with Sales to strengthen lead generation, nurturing, qualification, and MQL-to-SQL conversion.
• Measure what matters, using campaign, pipeline, and customer data to continuously improve marketing investments and results.
• Be a voice for automation at trade shows, conferences, webinars, and other industry events.

What You Bring

• Bachelor's degree in Life Sciences, Biotechnology, Molecular Biology, Biomedical Sciences, Marketing, or a related field. MBA or marketing specialization is a plus.
• 5+ years of experience in product marketing, category marketing, business development, or commercial marketing.
• Experience in laboratory automation, liquid handling, genomics, molecular biology, diagnostics, analytical chemistry, life science instrumentation, or a related market.
• A track record of successfully supporting product launches and demand-generation campaigns.
• Strong skills in positioning, messaging, go-to-market strategy, digital marketing, and content development.
• A collaborative mindset and the ability to work across technical, scientific, sales, and marketing teams.
• The ability to take something technically complex and make the customer value simple, relevant, and compelling.

Ready to Make an Impact?

If you’re energized by science, automation, customer insights, and building marketing programs that drive real commercial results, this could be the opportunity for you.

Join us and help shape how the next generation of laboratory automation solutions reaches the scientists and laboratories that need them.