Chief Audience Analytics & Insights

Omnicom Media; New York (NY); On-site; USD 160,000 - 210,000; Full time

Job summary

Omnicom Media is seeking a Director of Audience Analytics to lead a team focused on turning data into actionable audience strategies across media buys. You will drive insights from proprietary data assets and mentor Managers across analytics and client solutions to evolve an audience-first approach.

You will guide methodical analyses, build predictive insights, and ensure timely deliverables that inform planning, activation, and measurement for client campaigns.

Qualifications

• 7+ years in audience strategy, data analytics, paid media or performance marketing.
• Understanding the role of data in media planning, activation and measurement.
• Experience with data mining routines (big and basic).
• SQL, Python, and R knowledge.
• Excellent communication, presentation and interpersonal skills.
• Proven success in collaborating across multiple teams, handling multiple high priority projects in a fast-paced setting.
• Experience in leading teams.
• Analytical and problem-solving skills, with a focus on using data to drive performance improvements.
• Proven experience in developing meaningful data-driven insights and advanced digital media analytics
• Knowledge and understanding in ad tech landscape and biddable media ecosystem (across search, social, or programmatic)

Responsibilities

• Guide a team of Managers to develop and enhance audience and data capabilities and improve the processes, ways of working and deliverables for the Audience Solutions Team
• Leverage agency’s proprietary data assets to generate insights through descriptive and exploratory statistics to help identify the highest value audiences for the brand/campaign
• Develop and conduct methodical approach in business and audience analyses via modeling and analytic efforts to provide insights and outputs that can help guide audience identification
• Project management of Advanced Audience tasks across the Managers and ensure team efficiency and the quality and timing of the deliverables
• Guide the team in database querying and data mining with the understanding of the connections across datasets
• Lead closed loop audience measurement solutions by developing feedback loops through data join process between agency’s proprietary data/audiences and media exposures and conversions
• Collaborate with Client Solutions team to develop audience learning agenda and measurement framework and KPIs and ensure the in-depth performance insights are delivered
• Develop trusted advisor relationships with internal teams and external clients and bring education and consultancy on how people-based data can be leveraged across the planning, activation and measurement
• Collaborate with Client Solutions and other internal teams to assess performance data and bring optimization and interpretation thoughts and recommendations

Skills

Audience strategy

Data analytics

Paid media

SQL

Python

R

Communication

Leadership

Analytics thinking

Ad tech knowledge

Job description

Omnicom Media is seeking a Director of Audience Analytics to lead a team focused on turning data into actionable audience strategies across media buys. You will drive insights from proprietary data assets and mentor Managers across analytics and client solutions to evolve an audience-first approach.

You will guide methodical analyses, build predictive insights, and ensure timely deliverables that inform planning, activation, and measurement for client campaigns.