Audience Analytics Lead: Strategy & Insights

Omnicom Media; Los Angeles (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Omnicom Media in Los Angeles seeks an Associate Director, Audience Analytics to lead audience strategy and insights for client media planning and performance goals. The role blends hands-on platform work with strategic thinking to optimize addressable campaigns.

You will own complex workstreams, mentor teammates, and partner with Planning, Activation, and Analytics to translate data into actionable client recommendations and measurable improvements across channels.

Qualifications

• 5–7 years in audience strategy or media analytics.
• 2–3 years agency experience with audience development.
• Hands-on with audience platforms and tools listed above.
• Knowledge of 1PD/2PD/3PD data sources and activation.
• Strong understanding of segmentation, targeting, and addressability.
• Experience building and analyzing audiences across DMPs, DSPs, social platforms.
• Familiar with data analysis and visualization tools (e.g., Excel).
• Strong analytical, communication, and presentation skills.
• Ability to manage multiple projects in a collaborative environment.
• Adaptable to a fast-paced agency setting.

Responsibilities

• Lead audience strategy development, segmentation, and portfolio design.
• Build and maintain audiences using 1PD/2PD/3PD data sources across platforms.
• Research market trends to inform targeting and strategy recommendations.
• Create and deliver audience insight presentations for clients.
• Support onboarding and data integration of 1PD into platforms.
• Collaborate with Planning and Activation for effective channel implementation.
• Identify opportunities to leverage data to improve client goals and engagement.
• Maintain proficiency with audience tools and data platforms.
• Share knowledge and best practices within the team.
• Document learnings to inform future strategy.

Skills

Audience strategy

Media analytics

Agency experience

Segmentation & targeting

Analytics & visualization

Communication & presentation

Project management

Adaptability

Data-driven decision making

Collaboration

Education

Bachelor’s degree in marketing or related field

Tools

Omni

LiveRamp

Adobe

The Trade Desk

Google Marketing Platform

Acxiom

Nielsen

ComScore

MRI Simmons

YouGov

Job description

Omnicom Media in Los Angeles seeks an Associate Director, Audience Analytics to lead audience strategy and insights for client media planning and performance goals. The role blends hands-on platform work with strategic thinking to optimize addressable campaigns.

You will own complex workstreams, mentor teammates, and partner with Planning, Activation, and Analytics to translate data into actionable client recommendations and measurable improvements across channels.