Associate Director - Audience Analytics

Omnicom Media; Los Angeles (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Omnicom Media in Los Angeles seeks an Associate Director, Audience Analytics to lead audience strategy and insights for client media planning and performance goals. The role blends hands-on platform work with strategic thinking to optimize addressable campaigns.

You will own complex workstreams, mentor teammates, and partner with Planning, Activation, and Analytics to translate data into actionable client recommendations and measurable improvements across channels.

Qualifications

• 5–7 years in audience strategy or media analytics.
• 2–3 years agency experience with audience development.
• Hands-on with audience platforms and tools listed above.
• Knowledge of 1PD/2PD/3PD data sources and activation.
• Strong understanding of segmentation, targeting, and addressability.
• Experience building and analyzing audiences across DMPs, DSPs, social platforms.
• Familiar with data analysis and visualization tools (e.g., Excel).
• Strong analytical, communication, and presentation skills.
• Ability to manage multiple projects in a collaborative environment.
• Adaptable to a fast-paced agency setting.

Responsibilities

• Lead audience strategy development, segmentation, and portfolio design.
• Build and maintain audiences using 1PD/2PD/3PD data sources across platforms.
• Research market trends to inform targeting and strategy recommendations.
• Create and deliver audience insight presentations for clients.
• Support onboarding and data integration of 1PD into platforms.
• Collaborate with Planning and Activation for effective channel implementation.
• Identify opportunities to leverage data to improve client goals and engagement.
• Maintain proficiency with audience tools and data platforms.
• Share knowledge and best practices within the team.
• Document learnings to inform future strategy.

Skills

Audience strategy

Media analytics

Agency experience

Segmentation & targeting

Analytics & visualization

Communication & presentation

Project management

Adaptability

Data-driven decision making

Collaboration

Education

Bachelor’s degree in marketing or related field

Tools

Omni

LiveRamp

Adobe

The Trade Desk

Google Marketing Platform

Acxiom

Nielsen

ComScore

MRI Simmons

YouGov

Job description

The Associate Director, Audience Analytics is part of a team responsible for developing and optimizing audience strategies and insights to support client media planning and performance goals. This role combines hands‑on expertise in audience platforms with the ability to think strategically about audience segmentation, targeting, and addressability across media channels.

The Associate Director executes complex audience workstreams, contributes subject matter expertise to strategy development, and supports the Director on key client initiatives. This position carries increasing responsibility for owning discrete projects and serving as an audience expert to internal teams and clients.

Key Responsibilities

Audience Strategy Development & Implementation

• Support audience strategy development, including segmentation, persona development, and audience portfolio design.
• Build and maintain audiences using first‑party (1PD), second‑party (2PD), and third‑party (3PD) data sources within Omni and other audience platforms.
• Research and monitor market trends, competitive intelligence, and emerging data sources to inform audience targeting and strategy recommendations.
• Create and deliver audience insight presentations and recommendations for client stakeholders.
• Support 1PD onboarding and data integration into audience platforms.
• Partner with Planning and Activation teams to ensure effective audience implementation across addressable channels.
• Help to identify opportunities to use first‑party (1PD) and third‑party (3PD) data to improve ability to deliver against client goals and increase media engagement.

Platform & Data Expertise

• Maintain hands‑on proficiency with audience tools and data platforms.
• Develop and share knowledge of data sources, audience capabilities, and best practices, contributing to team learning on audience technology and approaches.
• Leverage AI and automation tools to enhance audience analysis, segmentation, and reporting efficiency.
• Stay current on developments in audience platforms, addressable media, and data solutions.
• Support evaluation and testing of new tools and data sources, working with media partners, technology vendors, and data providers to implement targeting solutions.

Analytics & Insights

• Analyze audience data and segment performance against key performance indicators to identify patterns, opportunities, and optimization recommendations.
• Pull and organize data from various sources to support audience analysis and reporting.
• Partner with the audience science team to use advanced modeling techniques for deeper audience understanding.
• Document learnings and insights from audience projects to inform future strategy.

Client Support & Communication

• Develop expertise to serve as an audience subject matter expert to internal teams and support client communications on audience matters.
• Support the development of client points of view (POVs) on audience‑related topics by providing data and insights.
• Contribute audience insights and recommendations to client presentations, strategy discussions, and meetings.
• Contribute to the development of new agency products and services related to audience analytics and insights.
• Support client relationship management activities as directed by the Director.

Project Management & Execution

• Manage assigned audience projects and workstreams from conception through implementation and reporting.
• Maintain organized project documentation, timelines, and deliverables.
• Coordinate with cross‑functional teams (Strategy, Planning, Activation, Analytics) to ensure successful project execution.
• Communicate project status, challenges, and recommendations to the Director and internal stakeholders.
• Support ad‑hoc client requests and special projects as assigned.

Required Qualifications

• 5–7 years of professional experience in audience strategy, media analytics, paid media, or a related field.
• 2–3 years of agency experience with hands‑on work in audience development and analytics.
• Hands‑on experience with audience platforms and tools (e.g., Omni, LiveRamp, Adobe, The Trade Desk, Google Marketing Platform, Acxiom, Nielsen, ComScore, MRI Simmons, YouGov).
• Working knowledge of 1PD, 2PD, and 3PD data sources and audience activation.
• Strong understanding of audience segmentation, targeting, and media addressability.
• Experience building and analyzing audiences within various platforms (DMPs, DSPs, social media platforms, etc.).
• Familiarity with data analysis and visualization tools (e.g., Excel).
• Strong analytical skills with the ability to work with data and draw meaningful conclusions.
• Solid communication, interpersonal, and presentation skills.
• Ability to manage multiple projects and work effectively in a collaborative environment.
• Comfortable with ambiguity and adaptability in a fast‑paced agency environment.

Desired Skills

• Bachelor’s degree in marketing, business, or a related field.
• Experience working with financial services and technology software brands.
• Knowledge of advanced analytics, including predictive scoring or propensity modeling.
• Experience with SQL or other data querying languages.