Manager, Audience Strategy & Analytics

crossmediainc; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

Crossmedia seeks a Supervisor, Audience Strategy & Analytics to lead analytics workstreams across existing clients, new business, and internal initiatives. You will translate business questions into actionable audience strategies using profiling, segmentation, CRM analysis, and lookalike modeling.

You will mentor Analysts, collaborate with planning, research, and programmatic teams, and present insights to both technical and non-technical audiences to drive media decisions.

Qualifications

• Bachelor's degree in a quantitative or science discipline.
• 4+ years of experience in Audience Analytics.
• Strong understanding of audience strategy and analytics.
• Experience with segmentation, profiling, CRM analysis, lookalike modeling.
• Proficiency with platforms such as Experian, TransUnion, MRI-Simmons, YouGov, or GWI.
• Working knowledge of SQL, Python, or R; lift analysis or A/B testing.
• Strong client-facing communication and mentoring experience.

Responsibilities

• Lead audience strategy and analytics workstreams across current clients and internal initiatives.
• Define business and media objectives with clients and translate questions into data plans.
• Develop profiling, segmentation, CRM analysis, lookalike modeling, and opportunity sizing.
• Utilize data platforms and syndicated sources to uncover opportunities.
• Analyze data with SQL, Python, R, and other tools; apply lift analysis and A/B testing.
• Translate analyses into clear visualizations and actionable recommendations.
• Oversee development of custom audience solutions and project roadmaps.
• Mentor Analysts and Senior Analysts and collaborate with cross-functional teams.
• Contribute to expanding Redbox’s audience analytics capabilities.

Skills

SQL

Python

R

Audience analytics

A/B testing

Education

Bachelor's degree in a quantitative field

Tools

Experian

TransUnion

MRI-Simmons

YouGov

GWI

Job description

WHO WE ARE

Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues' professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age's Best Places to Work for the past seven years in a row.

We have offices in the US, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.

We are hiring a Supervisor, Audience Strategy & Analytics to join Redbox, Crossmedia's marketing science and data science team. You will serve as a day-to-day analytical and client lead across current client engagements, new business opportunities, and internal initiatives, partnering with Analysts, Senior Analysts, Engineers, Directors, and cross-functional agency teams.

This role combines audience analytics expertise with client leadership, team management, and the ability to translate business questions into actionable audience strategies and insights. This is an opportunity to play a key role in shaping how audiences are understood, developed, and activated.

YOUR ROLE

Lead audience strategy and analytics workstreams across current clients, new business, and internal initiatives, from audience development and analysis through insights and recommendations.

Partner with clients and account teams to define business and media objectives, identify target customers, assess opportunities, and translate business questions into actionable data and research plans.

Develop audience strategies including profiling, segmentation, CRM analysis, lookalike modeling, and opportunity sizing, using data and research to uncover media and marketing opportunities.

Work with audience data and identification platforms such as Experian and TransUnion, and syndicated research sources including MRI-Simmons, YouGov, and GWI.

Analyze data using SQL, Python, R, and other analytical tools, including first-party CRM data, and apply techniques such as lift analysis and A/B testing.

Translate complex analysis into clear visualizations, compelling stories, and actionable recommendations for clients and internal stakeholders.

Oversee the development and deployment of custom audience solutions, including project roadmaps, and manage execution with external data, research, and vendor partners.

Serve as an audience analytics expert in client meetings, confidently communicating findings, methodologies, and recommendations to technical and non-technical audiences.

Collaborate with planning, strategy, research, programmatic, investment, Ad Ops, and other agency teams to connect audience insights to media and communications strategies.

Lead and mentor Analysts and Senior Analysts, providing guidance on prioritization, analytical approaches, project execution, and professional development.

Contribute to the development of Redbox's audience analytics capabilities through new methodologies, dashboards, training, and thought leadership.

REQUIREMENTS:

Bachelor's degree in a quantitative or science discipline such as Statistics, Mathematics, Economics, Engineering, or Information Systems preferred.

4+ years of experience in Audience Analytic. Media agency or media technology experience required.

Strong understanding of audience strategy, analytics, and the application of audience data to media and marketing challenge

Experience with audience segmentation, profiling, CRM analysis, lookalike modeling, and audience development.

Proficiency with audience data and research platforms such as Experian, TransUnion, MRI-Simmons, YouGov, or GWI.

Working knowledge of SQL, Python, R, or similar analytical tools, with experience applying analytical techniques such as lift analysis or A/B testing.

Strong client-facing communication skills with the ability to translate complex analysis into clear insights and recommendations.

Experience managing, mentoring, or developing junior team members.

CROSSMEDIA BENEFITS

Our principles of Trust, Reas