Audience Analytics Strategy Lead

Adelphi Group; Los Angeles (CA); On-site; USD 110,000 - 130,000; Full time

Job summary

Omnicom Media seeks an Associate Director of Audience Analytics to lead audience strategy and deliver insights that optimize client media planning. You will leverage first, second, and third‑party data across Omni and other platforms, shaping segmentation and addressability strategies.

The role requires hands‑on platform proficiency, strong analytical skills, and collaboration with cross‑functional teams to drive measurable media outcomes.

Qualifications

• 5–7 years of professional experience in audience strategy, media analytics, paid media, or related field.
• 2–3 years of agency experience with hands‑on work in audience development and analytics.
• Hands‑on experience with audience platforms and tools (e.g., Omni, LiveRamp, Adobe, The Trade Desk, Google Marketing Platform, Acxiom, Nielsen, ComScore, MRI Simmons, YouGov).
• Working knowledge of 1PD, 2PD, and 3PD data sources and audience activation.
• Strong understanding of audience segmentation, targeting, and media addressability.
• Experience building and analyzing audiences within various platforms (DMPs, DSPs, social platforms).
• Familiarity with data analysis and visualization tools (e.g., Excel).
• Strong analytical skills with the ability to work with data and draw meaningful conclusions.
• Solid communication, interpersonal, and presentation skills.
• Ability to manage multiple projects in a collaborative environment.
• Comfortable with ambiguity and adaptability in a fast‑paced agency environment.

Responsibilities

• Audience Strategy Development & Implementation across segmentation, persona design, and portfolio design.
• Build and maintain audiences using 1PD/2PD/3PD data sources within Omni and other platforms.
• Research market trends, competitive intelligence, and emerging data sources for targeting recommendations.
• Create and deliver audience insight presentations for client stakeholders.
• Support 1PD onboarding and data integration into audience platforms.
• Partner with Planning and Activation teams for effective audience implementation.
• Identify opportunities to improve client goals using 1PD and 3PD data.

Skills

Audience strategy

Media analytics

DMPs/DSPs

Data analysis

Excel

Communication

Collaboration

Ambiguity tolerance

Education

Bachelor’s degree in marketing or business

Tools

Omni

LiveRamp

Adobe

The Trade Desk

Google Marketing Platform

Acxiom

Nielsen

Comscore

MRI Simmons

YouGov

Job description

Omnicom Media seeks an Associate Director of Audience Analytics to lead audience strategy and deliver insights that optimize client media planning. You will leverage first, second, and third‑party data across Omni and other platforms, shaping segmentation and addressability strategies.

The role requires hands‑on platform proficiency, strong analytical skills, and collaboration with cross‑functional teams to drive measurable media outcomes.