Retail Growth Marketing Lead

UKG Inc.; Florida; On-site; USD 91,000 - 131,000; Full time

Job summary

UKG is seeking a Retail Industry Marketing Manager to shape audience and messaging strategies for retail leaders in the United States. You will define target segments, buyer roles, and use cases, and collaborate with Marketing, Sales, Enablement, and Value Engineering to create content and drive go-to-market execution.

The role emphasizes translating retail challenges into measurable outcomes like labor optimization, scheduling agility, compliance, and customer experience.

Qualifications

• 6+ years of B2B marketing experience
• Experience developing audience strategies and messaging frameworks
• Ability to create sales-ready content and campaigns
• Experience in ABM and campaign activation

Responsibilities

• Define priority retail segments, buyer roles, use cases, buying triggers, and customer journeys
• Develop positioning and messaging connecting retail challenges to outcomes
• Monitor trends and feedback to refine messaging
• Create audience activation briefs with target segments and evidence
• Produce customer-focused content: thought leadership, stories, campaigns, webinars
• Partner with internal teams to activate customer stories and proof points
• Translate retail insights into integrated programs across ABM, BD, field marketing, events, and sales plays
• Collaborate to ensure consistent storytelling across channels

Skills

B2B marketing

Audience strategy

Content strategy

ABM

Storytelling

Campaign activation

Education

Bachelor's degree in Marketing

Tools

CRM

Marketing automation

Analytics tools

Job description

UKG is seeking a Retail Industry Marketing Manager to shape audience and messaging strategies for retail leaders in the United States. You will define target segments, buyer roles, and use cases, and collaborate with Marketing, Sales, Enablement, and Value Engineering to create content and drive go-to-market execution.

The role emphasizes translating retail challenges into measurable outcomes like labor optimization, scheduling agility, compliance, and customer experience.