Audience Marketing Manager - Services & Distribution

UKG Inc.; Florida; Hybrid; USD 91,000 - 131,000; Full time

Job summary

UKG Inc. is seeking an Audience Marketing Manager (Services and Distribution) to shape marketing strategy and execution for service-led, distribution-heavy environments in Weston, Florida.

You will translate market research and customer insights into audience strategies, compelling messaging, and sales-ready content, partnering with Sales, Field Marketing, Demand Generation, Product Marketing, and Analytics to drive pipeline and revenue.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 6+ years of relevant B2B marketing experience.
• Ability to translate market insights into audience strategies and sales-ready content.

Responsibilities

• Develop audience strategies, messaging, and sales-ready content.
• Translate market research and customer insights into clear recommendations.
• Partner with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams.
• Represent the organization in internal presentations, customer discussions, webinars, and industry forums.

Skills

Audience marketing

B2B marketing

Content strategy

Demand generation

Account-based marketing

Campaign activation

Cross-functional collaboration

Go-to-market

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

UKG Inc. is seeking an Audience Marketing Manager (Services and Distribution) to shape marketing strategy and execution for service-led, distribution-heavy environments in Weston, Florida.

You will translate market research and customer insights into audience strategies, compelling messaging, and sales-ready content, partnering with Sales, Field Marketing, Demand Generation, Product Marketing, and Analytics to drive pipeline and revenue.