Audience Campaign Architect - Event Marketing

The Sage Group; United States; On-site; USD 34,000 - 55,000; Full time

Job summary

The Sage Group’s client, a leading Enterprise SaaS company, seeks an Audience Marketing Campaign Coordinator to support end-to-end event marketing campaigns, driving demand and engagement for customer-facing events. The role collaborates with audience marketing, acquisition, global events, creative, event tech, and other teams to bring campaigns to life.

You will report to the Head of Shared Services on Engagement Marketing and support three senior audience marketing managers with day-to-day

Qualifications

• 3+ years in marketing coordination or related role within a scaled tech or SaaS org.
• Experience supporting end-to-end marketing campaigns with timelines, assets, approvals and follow-up.
• Experience in event marketing or integrated campaigns.
• Understanding of marketing/sales funnels and audience acquisition.
• Proficient with Slack, Zoom, Google Workspace and Confluence; strong written/verbal communication.
• Collaborative, adaptable, detail-oriented with strong time management.

Responsibilities

• Marketing Campaign Planning & Coordination: assist in end-to-end planning and logistics of global events and engagement experiences.
• Campaign Execution: support implementation of audience campaigns across digital, email, and social channels with design, copy, and UX teams.
• Content & Asset Management: coordinate creation/distribution of marketing materials and ensure brand consistency.
• Audience Engagement: support audience acquisition strategies and attendee communications before/during/after events.
• Ad Hoc Support: provide data pulls, calendar updates, and project support for senior managers and Head of Shared Services.

Skills

Project management

Communication skills

Collaboration

Adaptability

Attention to detail

Tools

Jira

Asana

Monday.com

Smartsheet

Job description

The Sage Group’s client, a leading Enterprise SaaS company, seeks an Audience Marketing Campaign Coordinator to support end-to-end event marketing campaigns, driving demand and engagement for customer-facing events. The role collaborates with audience marketing, acquisition, global events, creative, event tech, and other teams to bring campaigns to life.

You will report to the Head of Shared Services on Engagement Marketing and support three senior audience marketing managers with day-to-day