Growth Marketing Manager, B2B SaaS

Kala Talent; New York (NY); On-site; USD 110,000 - 160,000; Full time

Job summary

Kala Talent is hiring a Growth Marketing Manager to drive demand, acquisition, and revenue for a B2B SaaS company. The role blends growth and product marketing across channels, messaging, and GTM initiatives.

The candidate will develop and optimize campaigns, manage paid and organic channels, and align marketing with sales for pipeline growth. Strong analytics and cross-functional collaboration are essential.

Qualifications

• 3+ years of growth marketing, demand generation, product marketing, or related roles.
• Experience in B2B SaaS and driving measurable acquisition or pipeline growth.
• Strong understanding of B2B funnels and demand generation.
• Experience with paid acquisition, email, content, and other digital channels.
• Experience developing positioning, messaging, and GTM materials.
• Strong analytical skills and ability to work with metrics.
• Proficient in tools like HubSpot, Salesforce, GA or similar.

Responsibilities

• Develop and execute growth marketing strategies across acquisition channels.
• Own campaigns from planning through measurement and optimization.
• Manage paid, organic, email, content, and other demand channels.
• Analyze funnel to improve conversion and pipeline.
• Develop messaging and value propositions for audiences.
• Support product launches and go-to-market initiatives.
• Create sales enablement content with sales/product.
• Conduct market research to inform strategy and messaging.
• Run experiments across channels, audiences, and creative.

Skills

Growth marketing

Demand generation

Product marketing

Analytics

Communication

Organization

B2B marketing

Tools

HubSpot

Salesforce

Google Analytics

Job description

Kala Talent is hiring a Growth Marketing Manager to drive demand, acquisition, and revenue for a B2B SaaS company. The role blends growth and product marketing across channels, messaging, and GTM initiatives.

The candidate will develop and optimize campaigns, manage paid and organic channels, and align marketing with sales for pipeline growth. Strong analytics and cross-functional collaboration are essential.