Audience Insights & Measurement Analyst

Motion Recruitment; Chicago (IL); On-site; USD 55,000 - 85,000; Full time

Job summary

Motion Recruitment seeks an Audience Insights & Measurement Analyst to support advertising sales and audience strategy teams on site in Chicago, IL, on a 9-month contract. You will leverage Nielsen nPower and other measurement tools to uncover insights and craft data-driven narratives for business growth.

Collaborating with sales, research, and marketing, you will transform complex audience data into strategic recommendations and actionable insights, with opportunities to expand into

Qualifications

• Bachelor's degree in Marketing, Statistics, Data Science, or a related field.
• 2+ years of experience in media, marketing, audience measurement, or analytics.
• Experience in entertainment, media, advertising, broadcaster, publisher, or agency environments.
• Hands-on experience with Nielsen nPower.

Responsibilities

• Transform audience data into strategic recommendations for sales and marketing.
• Collaborate with sales, research, and marketing to tell data-driven stories.
• Develop executive-level presentations and client-facing insights.

Skills

Analytical reasoning

Storytelling with data

Advanced Excel

PowerPoint

Cross-functional collaboration

Strong communication

Education

Bachelor's degree in Marketing, Statistics, Data Science, or related field

Tools

Nielsen nPower

ComScore

MRI-Simmons

VideoAmp

iSpot.tv

Nielsen Media Impact

Job description

Our client is looking for an Audience Insights & Measurement Analyst to support their advertising sales and audience strategy teams. This is an onsite contract position based in either Chicago, IL. In this role, you'll leverage audience measurement and media analytics tools to uncover insights, analyze viewer behavior, and develop compelling data-driven narratives that support advertising sales strategies and business growth.

This analyst will partner closely with sales, research, and marketing teams to transform complex audience data into strategic recommendations and actionable insights. The ideal candidate is highly analytical, experienced with Nielsen measurement tools, and able to communicate findings through clear storytelling that influences business decisions. This role also offers the opportunity to expand into additional measurement platforms and data sources while supporting a leading media and entertainment organization.

Contract Duration: 9 months

Required Skills & Experience

• Bachelor's degree in Marketing, Statistics, Data Science, or a related field
• 2+ years of experience in media, marketing, audience measurement, or analytics
• Prior experience within the entertainment, media, advertising, broadcaster, publisher, or agency environment
• Hands-on experience with Nielsen nPower
• Advanced Microsoft Excel and PowerPoint skills
• Strong analytical skills with the ability to identify trends and generate strategic insights
• Experience interpreting audience, advertising, or consumer data
• Ability to develop compelling narratives and presentations from data findings
• Excellent communication and presentation skills
• Self-starter with the ability to quickly learn new platforms, tools, and methodologies
• Comfortable working in a fast-paced, collaborative environment

Desired Skills & Experience

• Experience with ComScore
• Experience with MRI-Simmons
• Experience with Video Amp
• Experience with iSpot.tv
• Familiarity with Nielsen Media Impact
• Experience supporting ad sales, audience strategy, or media research teams
• Experience creating executive-level presentations and client-facing insights
• Knowledge of cross-platform audience measurement and media planning methodologies
• Advanced storytelling and data visualization skills
• Experience working with multiple audience measurement and media intelligence platforms