Media Insights & Analytics Analyst

NBCUniversal; New York (NY); Hybrid; USD 65,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k)

Paid leave

Tuition reimbursement

Discounts and perks

Job summary

NBCUniversal is seeking a data-driven analyst to learn and grow in a dynamic media research environment. You will analyze viewership data to deliver insights driving audience growth and business development for NBCUniversal’s Local Media division.

Responsibilities include building station sales inventories, supporting hundreds of sellers, and aiding in the development of future sales systems with Nielsen and Comscore. Hybrid work in New York is available alongside comprehensive benefits.

Qualifications

• Bachelor's degree or equivalent work experience.
• Significant interest in research, advertising, or media outlets.
• Understanding of television industry in relation to ratings and sales.
• Basic knowledge of Nielsen and Comscore data and its role in the industry.
• Efficient in Microsoft Excel (pivot tables, lookups, macros, advanced formatting).

Responsibilities

• Create and maintain station sales inventory and estimates based on Nielsen and comScore ratings for NBC, Telemundo, NBC Sports RSN, COZI & TELX.
• Support over 200 sellers with 40–50 ad hoc sales requests per week, analyzing audience data across NBCU Local Stations and digital properties.
• Conduct analysis to understand the consumer and establish competitive advantages.
• Support over 30 local stations providing backup for market research leads.
• Assist in developing future sales systems involving Nielsen and Comscore and improve workflow.
• Manage implementation of new data and its impact on inventory systems.
• Collaborate with Sales Operations on inventory system testing for new features.
• Support Sales teams in developing insights and presentations to engage advertisers and agencies.

Skills

Excel proficiency

Analytical mindset

Understanding TV industry

Strong written/presentation skills

Interest in research/advertising

Education

Bachelor's degree or equivalent

Tools

Nielsen Local TV View

MediaOcean/Donovan/Wide Orbit/Strata

Job description

NBCUniversal is seeking a data-driven analyst to learn and grow in a dynamic media research environment. You will analyze viewership data to deliver insights driving audience growth and business development for NBCUniversal’s Local Media division.

Responsibilities include building station sales inventories, supporting hundreds of sellers, and aiding in the development of future sales systems with Nielsen and Comscore. Hybrid work in New York is available alongside comprehensive benefits.