Audience Insights & Analytics Strategist

Kforce Inc; Chicago (IL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

HSA

Job summary

Kforce Inc. in Chicago seeks an Audience Insights & Measurement Analyst to drive audience research across TV and streaming, delivering actionable insights for sales and strategy. You will translate complex data into clear recommendations and help build measurement baselines and executive dashboards.

The role requires strong analytics, reporting discipline, and the ability to collaborate with cross-functional teams to optimize audience growth and engagement.

Qualifications

• 4+ years of experience in media research, audience measurement, media analytics, consumer insights, or a related field
• Hands-on experience with Nielsen NPower (required)
• Experience with VideoAmp (preferred); Experience with both platforms is highly desirable
• Advanced proficiency with Microsoft Excel and Microsoft PowerPoint
• Ability to create repeatable reporting processes, dashboards, and presentations
• Strong analytical and problem-solving skills with exceptional attention to detail
• Experience working under tight deadlines while maintaining data accuracy and quality
• Excellent communication skills with the ability to translate data into business insights
• Comfortable presenting findings and recommendations to both technical and non-technical stakeholders

Responsibilities

• Deliver audience analyses, competitive intelligence, and custom insights to support business and sales initiatives
• Build repeatable reporting frameworks, templates, and data deliverables that improve efficiency and consistency
• Translate complex audience data into clear, business-focused insights and recommendations
• Develop audience measurement methodologies and establish baseline performance metrics
• Analyze audience trends across ratings, share, reach, AMA, TSV, and cross-platform duplication
• Support development of executive-facing dashboards, trackers, and performance reporting
• Evaluate audience opportunities and contribute to strategic planning and prioritization efforts
• Assist with integrating syndicated audience data and first-party customer data to enhance measurement capabilities
• Partner with cross-functional teams to design measurement frameworks and assess program effectiveness
• Support agency and stakeholder requests with timely, accurate analysis and reporting

Skills

Nielsen NPower

VideoAmp

SQL

Tableau

Power BI

Excel

PowerPoint

Tools

Nielsen NPower

VideoAmp

Comscore

MRI-Simmons

GWI

SQL

Tableau

Power BI

Job description

Kforce Inc. in Chicago seeks an Audience Insights & Measurement Analyst to drive audience research across TV and streaming, delivering actionable insights for sales and strategy. You will translate complex data into clear recommendations and help build measurement baselines and executive dashboards.

The role requires strong analytics, reporting discipline, and the ability to collaborate with cross-functional teams to optimize audience growth and engagement.