Audience Growth & Insights Analyst

Cella; Chicago (IL); On-site; USD 55,000 - 68,000; Full time

Benefits offered by this job

Medical insurance

Prescription coverage

Dental insurance

Vision insurance

AD&D

Life insurance

Short-term disability

401K plan

Job summary

Cella, a randstad digital company, is seeking an Audience Growth Analytics professional in Chicago to help shape the fandom strategy for four flagship properties. This contract role focuses on turning fan data into actionable insights that support acquisition, engagement, retention, and advocacy across ad sales and media strategy.

You will work on Ad Sales Research & Insights and Audience Development metrics, build scalable reporting tools, and collaborate on measurement frameworks.

Qualifications

• 4+ years of experience in media research, audience analytics, or measurement at a network, studio, agency, or data vendor.
• Direct, hands-on proficiency with Nielsen NPower (required); experience with VideoAmp is highly preferred.
• Deep understanding of traditional linear and streaming measurement metrics: ratings, share, time spent viewing, AMA, reach, and cross-platform duplication.
• Advanced proficiency in Excel and PowerPoint, with a focus on building clean, reusable reporting assets.
• Demonstrated history of delivering high-accuracy ad sales support under fast-paced deadline conditions.

Responsibilities

• Execute audience analyses, competitive positioning reports, and custom data pulls tailored to client and category briefs on tight sales timelines.
• Create standardized templates and reusable pull-sheets to eliminate redundant manual requests.
• Convert raw audience metrics into compelling, sales-ready narratives rather than static research dumps.
• Utilize advertising intelligence to develop functional tools, analytical frameworks, and pitch-enabling stories for the ad sales pipeline.
• Set the baseline viewership metrics supporting primary KPIs, including ratings, market share, total time spent, AMA, net new audience, viewer migration, and cross-platform duplication.
• Help track key advocacy metrics linking fan engagement to revenue: ad spend attribution from owned audiences and the correlation between fan tier depth and linear/digital consumption.
• Supply the viewership data layer for the unified Audience Development Tracker dashboard, scheduled for launch alongside the executive readout in Q3/Q4 2026.
• Quantify audience potential for pilot titles and feed objective data into the franchise prioritization model.
• Assist in linking syndicated measurement datasets with first-party audience profiles following the identity integration rollout in Q2 2026.
• Collaborate on measurement frameworks for experiential fan initiatives - defining data collection standards, control benchmarks, and success criteria.
• Support emerging agency partnerships by fulfilling additional strategic data requests as needed.

Job description

Cella, a randstad digital company, is seeking an Audience Growth Analytics professional in Chicago to help shape the fandom strategy for four flagship properties. This contract role focuses on turning fan data into actionable insights that support acquisition, engagement, retention, and advocacy across ad sales and media strategy.

You will work on Ad Sales Research & Insights and Audience Development metrics, build scalable reporting tools, and collaborate on measurement frameworks.