Audience Growth Analytics & Insights Analyst

BLR Holdings, Inc.; Chicago (IL); On-site; USD 55,000 - 68,000; Full time

Job summary

Cella in Chicago is seeking an Audience Growth Analytics professional for a contract role to shape the future of fandom for a leading entertainment brand. You will translate complex audience and fan data into actionable insights across Ad Sales and Media Strategy & Planning, building scalable measurement frameworks.

The role emphasizes Nielsen NPower and VideoAmp proficiency, advanced Excel reporting, and cross-functional collaboration to tie engagement to viewership and revenue.

Qualifications

• 4+ years of experience in media research, audience analytics, or measurement at a network, studio, agency, or data vendor.
• Experience with Nielsen NPower is required; VideoAmp experience is highly preferred.

Responsibilities

• Execute audience analyses, benchmarks, and custom data pulls on tight timelines.
• Create standardized templates and reusable pull-sheets to streamline requests.
• Translate raw audience metrics into sales-ready narratives for the ad sales pipeline.
• Develop analytical frameworks and tools to support the ad sales process.
• Support baseline viewership metrics and track advocacy metrics linking fan engagement to revenue.
• Contribute to the viewership data layer for the Audience Development Tracker dashboard.

Skills

Audience analytics

Data interpretation

Reporting

Stakeholder collaboration

Tools

Nielsen NPower

VideoAmp

Excel

PowerPoint

Job description

Cella in Chicago is seeking an Audience Growth Analytics professional for a contract role to shape the future of fandom for a leading entertainment brand. You will translate complex audience and fan data into actionable insights across Ad Sales and Media Strategy & Planning, building scalable measurement frameworks.

The role emphasizes Nielsen NPower and VideoAmp proficiency, advanced Excel reporting, and cross-functional collaboration to tie engagement to viewership and revenue.