Audience Insights & Growth Analyst

Southern California Public Radio; Saint Paul (MN); Hybrid; USD 78.000 - 85.000; Vollzeit

Benefits dieser Stelle

Medical plans with HSA and FSA options

Dental

Vision

Life and AD&D

Disability insurance

Paid parental leave

Zusammenfassung

American Public Media Group is seeking an Audience Analyst to join the Audience Insights & Analytics team. This role focuses on analyzing audience, donor, and first-party data to support growth, fundraising, and community impact across a mission-driven media organization.

You'll partner with Membership, Audience Development & Marketing, and Finance teams to deliver reporting, analysis, and actionable recommendations for campaigns, annual planning, and strategy.

Qualifikationen

• Required: Bachelor's degree in Marketing, Economics, Business, Analytics, Mathematics, Data Science, Statistics, or related field, or equivalent work experience.
• 2+ years in marketing analytics, business analytics, database analytics, audience analytics, donor analytics, or similar role.
• 2+ years of SQL proficiency for data extraction, transformation, validation, troubleshooting, and analysis of large/complex data sets.
• Strong analytical and problem-solving skills to identify patterns, anomalies, and draw well-supported conclusions.
• Strong communication skills and ability to translate data into clear business recommendations.
• Ability to self-manage goals, priorities, workload, deadlines, and stakeholder relationships.
• Proficiency in Microsoft Office (Outlook, Excel, Word, PowerPoint), Teams, Slack, or similar tools.

Aufgaben

• Collect, analyze, and interpret data from multiple sources with focus on CRM, marketing activation platforms, and first-party data systems.
• Develop proficiency with data platforms and reporting tools including Salesforce NPSP, Marketing Cloud, Power BI, and other tools.
• Provide analytics support for Membership teams by measuring member drives, fundraising campaigns, and ongoing strategy; develop actionable reporting and recommendations; support annual planning and revenue projections.
• Provide reporting and analysis for broadcast channels and teams across stations and markets.
• Translate data into clear recommendations, risks, and opportunities for senior leaders.
• Query, mine, and analyze large data sets using SQL to identify patterns, troubleshoot discrepancies, validate data, and develop analyses.
• Develop and maintain automated reporting and well-documented workflows to improve efficiency and accuracy across reporting for marketing, fundraising, and audience strategy.
• Partner with technical and business teams to define questions, develop measurement strategies, conduct analysis, validate findings, and deliver insights.
• Collaborate with the Audience Insights & Analytics team to prioritize recurring reporting, meet deadlines, and communicate scope and timelines clearly.

Kenntnisse

Marketing analytics

SQL

Data visualization

Communication

Self-management

Microsoft Office

Ausbildung

Bachelor's degree in Marketing, Economics, Analytics, or related field

Tools

Salesforce Marketing Cloud

Power BI

CRM platforms

Jobbeschreibung

American Public Media Group is seeking an Audience Analyst to join the Audience Insights & Analytics team. This role focuses on analyzing audience, donor, and first-party data to support growth, fundraising, and community impact across a mission-driven media organization.

You'll partner with Membership, Audience Development & Marketing, and Finance teams to deliver reporting, analysis, and actionable recommendations for campaigns, annual planning, and strategy.