Hybrid Senior Audience Insights & Analytics Manager

PBS, Inc.; Arlington (VA); Hybrid; USD 80.000 - 85.000; Vollzeit

Benefits dieser Stelle

PBS Retirement Plan 403(b)

Paid time off

Paid holidays

Insurance options

Zusammenfassung

PBS is seeking a Manager, Audience Insights and Analysis in Arlington, VA. Hybrid, full-time role supporting PBS’s audience research across platforms, using primary research and analytics to inform content and marketing decisions.

The role emphasizes independence, stakeholder collaboration, and translating data into actionable insights with Nielsen, Google Analytics, MRI, and YouGov data. Familiarity with BI tools is preferred.

Qualifikationen

• 3–5 years conducting primary research and/or analyzing digital, syndicated, or media measurement data.
• Experience with a survey platform such as Qualtrics, SurveyMonkey, Alchemer, or Forsta, including questionnaire programming, fielding, and data cleaning.
• Experience with at least one syndicated or digital analytics tool such as Nielsen (including NPOWER), Google Analytics, MRI, or YouGov.
• Strong analytic skills and ability to translate data into a clear story.
• Strong Excel and PowerPoint skills, with ability to present research visually.
• Bachelor’s degree in marketing, research methods, business, or related field.

Aufgaben

• Design, program, and field primary research studies with internal clients across corporate areas.
• Analyze and report survey results, translating findings into clear recommendations.
• Advise stakeholders on methodology and data sources.
• Manage day-to-day execution with research vendors and budget matters.
• Analyze Nielsen, Google Analytics, MRI, YouGov data to understand audience behavior.
• Create and distribute recurring reporting and analyses.”
• Present findings to cross-functional teams.

Kenntnisse

Primary research

Survey platform proficiency

Digital analytics tools

Excel

PowerPoint

SQL

Qualtrics/Surveys

Ausbildung

Bachelor's degree in marketing/research methods/business

Tools

Domo

Tableau

Power BI

SQL

Jobbeschreibung

PBS is seeking a Manager, Audience Insights and Analysis in Arlington, VA. Hybrid, full-time role supporting PBS’s audience research across platforms, using primary research and analytics to inform content and marketing decisions.

The role emphasizes independence, stakeholder collaboration, and translating data into actionable insights with Nielsen, Google Analytics, MRI, and YouGov data. Familiarity with BI tools is preferred.