Analytics Lead, Streaming & Audio Growth

NBCUniversal; New York (NY); Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k)

Paid leave and tuition reimbursement

Discounts and perks

Job summary

NBCNews Group, part of NBCUniversal, is seeking a Digital Analytics Manager to lead content performance analysis across streaming and audio platforms. You will shape analytics approaches, ensure data accuracy, and translate data into actionable recommendations for stakeholders across editorial, marketing, finance, product, and business teams.

You will partner with teams to understand what audiences watch and listen to, how they engage, and where to improve programming, distribution, and audience

Qualifications

• 5+ years analytics experience in media, entertainment, streaming, or digital publishing
• BA/BS or MS in Statistics, Mathematics, Economics, Finance, CS or related field
• Experience with web and social analytics tools (Adobe Analytics, GA, etc.)
• Experience with data visualization tools (Tableau/Looker/Domo/Power BI)
• Strong proficiency in SQL and Excel (R/Python a plus)

Responsibilities

• Analyze performance of content across streaming and audio to identify trends and insights for stakeholders
• Lead daily, weekly, and monthly reporting on audience consumption and engagement
• Develop dashboards and data visualizations for leadership and stakeholders
• Create and maintain audience and consumption forecasts with finance/planning teams
• Partner with communications and marketing on data-driven messaging about performance and milestones
• Monitor streaming/digital media landscape for industry trends and audience behavior
• Collaborate with editorial, product, finance, marketing, and business teams on ad hoc analyses
• Ensure accuracy and consistency of streaming and audio data, reporting, and measurement methodologies

Skills

Analytics experience

SQL

Excel

Data visualization

Industry knowledge

Education

BA/BS or MS in quantitative field

Tools

Adobe Analytics

Google Analytics

Tableau

Looker

Domo

Power BI

Job description

NBCNews Group, part of NBCUniversal, is seeking a Digital Analytics Manager to lead content performance analysis across streaming and audio platforms. You will shape analytics approaches, ensure data accuracy, and translate data into actionable recommendations for stakeholders across editorial, marketing, finance, product, and business teams.

You will partner with teams to understand what audiences watch and listen to, how they engage, and where to improve programming, distribution, and audience