Audience Insights Analyst: Storytelling & Dashboards

Page Mechanical Group, Inc.; Atlanta (GA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

UP Entertainment is seeking an Analyst, Audience Insights to translate viewer data into actionable stories that guide decisions across Content, Marketing, and Product. You will build dashboards, track KPIs, and partner with Data Engineering to ensure trusted data and timely insights for stakeholders.

Based in Atlanta with a hybrid schedule, the role emphasizes storytelling, data accuracy, and disciplined project management to deliver clear narratives about viewership, engagement, and platform

Qualifications

• Bachelor’s degree in Business Analytics, Consumer Research, Computer Science, Statistics, or related field.
• 3–5 years of experience in business intelligence, data analytics, or a related field, with a record of extracting insights from complex datasets.
• Experience with data visualization tools (Looker, Power BI, Tableau); Looker BI platform Experience a strong plus

Responsibilities

• Translate complex data into clear, actionable insights to inform various departments and business strategies that influence decisions by highlighting key takeaways, trends, and implications for content and platform performance with strong attention to detail and accuracy
• Present insights through concise, compelling storytelling for both technical and non-technical audiences
• Design, build, and manage cross-platform reports and dashboards that track streaming performance and audience engagement, ensuring all outputs are accurate
• Define, track, and interpret KPIs such as viewership, engagement, retention, and conversion
• Deliver recurring and ad hoc analyses on content performance, audience behaviour, acquisition, and churn
• Partner with Data Engineering to ensure reliable access to data pipelines, models, and source data
• Partner with cross-functional stakeholders (Content, Marketing, Product, Distribution, Finance) to translate business needs into analytical solutions
• Maintain organized datasets, documentation, and reporting structures to support reliable analysis
• Ensure data accuracy, consistency, and governance through rigorous validation and QA
• Support metadata management and alignment of business definitions across reporting
• Document business requirements, workflows, and reporting logic with clarity and precision
• Manage priorities, timelines, and deliverables to produce high-quality work on time
• Evaluate emerging AI and BI capabilities and identify opportunities to improve automation and efficiency
• Works well independently and collaboratively as a team; experience working with cross-functional teams
• Seeks feedback to improve performance and strives continuously build; Especially around the key elements of the service including distributors, platforms, and content.

Skills

Data analysis

Storytelling

Visualization

Problem-solving

Data accuracy

Project management

Collaboration

Stakeholder partnership

Education

Bachelor’s degree in a relevant field

Tools

Looker

Power BI

Tableau

SQL

Excel

Job description

UP Entertainment is seeking an Analyst, Audience Insights to translate viewer data into actionable stories that guide decisions across Content, Marketing, and Product. You will build dashboards, track KPIs, and partner with Data Engineering to ensure trusted data and timely insights for stakeholders.

Based in Atlanta with a hybrid schedule, the role emphasizes storytelling, data accuracy, and disciplined project management to deliver clear narratives about viewership, engagement, and platform