Senior Insights & Strategy Analyst, TV & Content Analytics

Sony Pictures Entertainment, Inc; Culver City (CA); On-site; USD 90,000 - 110,000; Full time

Job summary

Sony Pictures Entertainment is seeking a Sr Analyst in Insights, Strategy & Analytics to support audience insights, research, analytics, and strategic planning for Game Shows, Nonfiction and Scripted series. You will collaborate with Development, Production, Marketing, PR, Franchise teams and cross-functional partners to inform content strategy and franchise growth.

The role emphasizes data storytelling, presentation of clear insights, and proactive collaboration in a fast-paced television

Qualifications

• Bachelor's degree required, preferably in Marketing, Economics, Business, Social Sciences, Statistics, Data Science, Communications, or a related field.

Responsibilities

• Analyze audience insights, research and analytics across linear, streaming, digital, and social platforms.
• Produce regular performance reporting and custom analyses; identify trends and implications for business.
• Support qualitative and quantitative primary research, including concept, pilot, episode, and marketing testing.
• Translate data and research into clear narratives for internal stakeholders and inform strategy.

Skills

Data storytelling

Presentation skills

Attention to detail

Education

Bachelor's degree

Tools

Excel

PowerPoint

Tableau

Nielsen tools

Job description

Sony Pictures Entertainment is seeking a Sr Analyst in Insights, Strategy & Analytics to support audience insights, research, analytics, and strategic planning for Game Shows, Nonfiction and Scripted series. You will collaborate with Development, Production, Marketing, PR, Franchise teams and cross-functional partners to inform content strategy and franchise growth.

The role emphasizes data storytelling, presentation of clear insights, and proactive collaboration in a fast-paced television