Analyst, Audience Insights

Page Mechanical Group, Inc.; Atlanta (GA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

UP Entertainment is seeking an Analyst, Audience Insights to translate viewer data into actionable stories that guide decisions across Content, Marketing, and Product. You will build dashboards, track KPIs, and partner with Data Engineering to ensure trusted data and timely insights for stakeholders.

Based in Atlanta with a hybrid schedule, the role emphasizes storytelling, data accuracy, and disciplined project management to deliver clear narratives about viewership, engagement, and platform

Qualifications

• Bachelor’s degree in Business Analytics, Consumer Research, Computer Science, Statistics, or related field.
• 3–5 years of experience in business intelligence, data analytics, or a related field, with a record of extracting insights from complex datasets.
• Experience with data visualization tools (Looker, Power BI, Tableau); Looker BI platform Experience a strong plus

Responsibilities

• Translate complex data into clear, actionable insights to inform various departments and business strategies that influence decisions by highlighting key takeaways, trends, and implications for content and platform performance with strong attention to detail and accuracy
• Present insights through concise, compelling storytelling for both technical and non-technical audiences
• Design, build, and manage cross-platform reports and dashboards that track streaming performance and audience engagement, ensuring all outputs are accurate
• Define, track, and interpret KPIs such as viewership, engagement, retention, and conversion
• Deliver recurring and ad hoc analyses on content performance, audience behaviour, acquisition, and churn
• Partner with Data Engineering to ensure reliable access to data pipelines, models, and source data
• Partner with cross-functional stakeholders (Content, Marketing, Product, Distribution, Finance) to translate business needs into analytical solutions
• Maintain organized datasets, documentation, and reporting structures to support reliable analysis
• Ensure data accuracy, consistency, and governance through rigorous validation and QA
• Support metadata management and alignment of business definitions across reporting
• Document business requirements, workflows, and reporting logic with clarity and precision
• Manage priorities, timelines, and deliverables to produce high-quality work on time
• Evaluate emerging AI and BI capabilities and identify opportunities to improve automation and efficiency
• Works well independently and collaboratively as a team; experience working with cross-functional teams
• Seeks feedback to improve performance and strives continuously build; Especially around the key elements of the service including distributors, platforms, and content.

Skills

Data analysis

Storytelling

Visualization

Problem-solving

Data accuracy

Project management

Collaboration

Stakeholder partnership

Education

Bachelor’s degree in a relevant field

Tools

Looker

Power BI

Tableau

SQL

Excel

Job description

Job Title: Analyst, Audience Insights

Reports to: VP of Audience Insights

Location: Atlanta - Hybrid

FLSA Status: Exempt

JOIN OUR TEAM

At UP Entertainment, we are passionate about storytelling, cultural trends, and fostering dynamic audience engagement across screens and platforms. Join us in making UP Entertainment the leading platform for uplifting digital entertainment.

SUMMARY:

Reporting to the VP of Audience Insights, this role partners closely with Audience Insights, Data Engineering, Consumer Technology, and stakeholders across Streaming, Content, Marketing, Operations, and Finance. The Analyst will translate business needs into structured reporting and insights, while ensuring data accuracy, consistency, and timeliness as well as proactively addressing the evolving priorities of stakeholders and aligning with company goals.Success in this role requires strong data analysis and storytelling skills—connecting performance metrics to narrative insights that help stakeholders understand “what’s happening and why”—along with exceptional attention to detail and disciplined project management.

WHO WE ARE:

At UP Entertainment, we believe that quality entertainment, with uplifting and inspiring stories, has the power to positively impact hearts and change our world. Our core purpose is to UPlift Someone. UP Entertainment is the destination for uplifting entertainment for passionate and diverse audiences across the leading cable, satellite and streaming platforms. Brands include UP Faith & Family, UPtv, aspireTV, aspireTV+, GaitherTV+ and Cine Romántico. UP Entertainment’s award-winning pro-social initiative, “UPlift Someone,” has inspired over 200 million people to uplift others through its social videos.

UP Entertainment’s core values are: Be Uplifting, Be Your Best, and Be a Buffalo.

Be Uplifting

We aim to uplift and inspire, making someone’s day and their life better by serving them well. We share knowledge and information and are committed to developing ourselves and others. We team up across boundaries and differences to win. At UP, success is shared.

Be Your Best

Our employees are our greatest assets. Our differences, experiences and passions are respected, celebrated and supported at UP because we are most productive as our authentic selves. We always give our absolute best and pursue excellence by designing and planning for the results we want and deliver them.

Be a Buffalo

Like buffalo, we run unified toward challenges and face them with determination and strength. Our industry is unpredictable and so are we. We work hard and are most resourceful and innovative when pressure is applied. We are confident and courageous, resolute, and strong. At UP, we welcome disruption.

WHO YOU ARE

Are you enthusiastic about the evolving world of television and streaming? Do you enjoy uncovering insights from data to drive strategic decisions? In this position, you will be a key player in understanding how our subscribers engage with our content and the value it brings to our business. You will be a master storyteller, using data visualizations to paint a clear picture of content performance and platform health to provide actionable insights. Your attention to detail and data accuracy is second only to your organization and project management skills.

ESSENTIAL DUTIES & RESPONSIBILITIES:

Key Responsibilities

• Translate complex data into clear, actionable insights to inform various departments and business strategies that influence decisions by highlighting key takeaways, trends, and implications for content and platform performance with strong attention to detail and accuracy
• Present insights through concise, compelling storytelling for both technical and non-technical audiences
• Design, build, and manage cross-platform reports and dashboards that track streaming performance and audience engagement, ensuring all outputs are accurate
• Define, track, and interpret KPIs such as viewership, engagement, retention, and conversion
• Deliver recurring and ad hoc analyses on content performance, audience behaviour, acquisition, and churn
• Partner with Data Engineering to ensure reliable access to data pipelines, models, and source data
• Partner with cross-functional stakeholders (Content, Marketing, Product, Distribution, Finance) to translate business needs into analytical solutions
• Maintain organized datasets, documentation, and reporting structures to support reliable analysis
• Ensure data accuracy, consistency, and governance through rigorous validation and QA
• Support metadata management and alignment of business definitions across reporting
• Document business requirements, workflows, and reporting logic with clarity and precision
• Manage priorities, timelines, and deliverables to produce high-quality work on time
• Evaluate emerging AI and BI capabilities and identify opportunities to improve automation and efficiency
• Works well independently and collaboratively as a team; experience working with cross-functional teams
• Seeks feedback to improve performance and strives continuously build; Especially around the key elements of the service including distributors, platforms, and content.

SKILLS

• Data analysis, storytelling, and visualization
• Problem-solving and critical thinking
• Data accuracy and quality assurance
• Project management and organization
• Collaboration and stakeholder partnership
• Proactive issue identification and resolution

COMPETENCIES

• Oral & Written Communications: Exceptional, written, and oral communication skills. Communicates well one on one, in small groups and larger presentations, including external public speaking. Writes clear, precise, well-organized documents using appropriate vocabulary, grammar, and wording
• Problem Solving and Analysis: Identifies significant problems and opportunities. Analyzes problems in depth and achieves effective resolution. Determines root causes for issues and solves for them, striving for continuous improvement.
• Judgement and Decision Making: Consistent logic, rationality, and objectivity in decision-making. Neither indecisive nor hip-shooter. Generates sensible, realistic, practical solutions to problems. Exhibits a high level of integrity, earning trust of coworkers and putting organization and team above self-interests.

TECHNICAL SKILLS

To perform this job successfully, an individual must be proficient with Microsoft Outlook, Word and Excel. Experience with cloud-based data platforms (e.g., Snowflake, BigQuery, AWS) and database skills (e.g., Snowflake). Basic knowledge of statistical analysis, data science environments (e.g., Python) or other analytical tools. Familiarity with third-party data and tools (e.g., Nielsen, Antenna+)

EDUCATION/EXPERIENCE:

• Bachelor’s degree in Business Analytics, Consumer Research, Computer Science, Statistics, or related field
• 3-5 years of experience in business intelligence, data analytics, or a related field, with a record of extracting insights from complex datasets
• Experience with data visualization tools (e.g., Looker, Power BI, Tableau); Looker BI platform Experience a strong plus
• Proficiency in PowerPoint, Excel, and SQL and knowledge of data warehouse dialects and query optimization
• Experience with cloud-based database platforms (such as Amazon Redshift, familiarity with Big Query is a plus)
• Demonstrated strong attention to detail and commitment to data accuracy
• Ability to work independently, manage multiple projects in a structured, organized manner, meet deadlines, and align projects with business goals

Preferred Experience:

• Media industry experience, especially with streaming services, subscription-based businesses, OTT, or digital media platforms
• Basic knowledge of statistical analysis
• Ability to code in Python
• Familiarity with third-party data and tools (e.g., Nielsen, Antenna+)
• Familiarity with marketing technology tools (e.g., HubSpot, Meta, Google Ads)
• Exposure to data governance, data quality, or metadata management practices
• Familiarity with Vibe Coding

CERTIFICATIONS

This job currently has no certification requirements.

SUPERVISORY RESPONSIBILITIES

This job has no supervisory responsibilities.

We are an Equal Opportunity Employer.

We are committed to equal-employment principles and comply with all applicable federal, state, and local equal employment opportunity laws and regulations. The terms and conditions of the application process and employment relationship are to be non-discriminatory—without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical condition related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, military status, sexual orientation or any other protected category or class that may be applicable to you in the jurisdiction where you are employed. UP Entertainment. Moreover, in accordance with federal and applicable state and local law, we provide reasonable accommodations for applicants and employees’ sincerely held religious beliefs, practices, or observances conflict with work requirements and for applicants and employees with known disabilities provided that such individuals are qualified to perform the essential functions of the job, with or without accommodation, and provided that any accommodations would not impose an undue hardship on the company or introduce a direct threat to the health and safety of the worksite employee with a disability or others. Any applicant or employee who requires a reasonable accommodation during the application process or to perform the essential functions of the job should contact a company manager, a company officer or Insperity to request such an accommodation.