Audience Insights Analyst

Publicis Groupe Holdings B.V; Plano (TX); On-site; USD 56,000 - 77,000; Full time

Job summary

Digitas, part of Publicis Groupe, seeks an Analyst in the Audience function to support audience strategy, activation and measurement inputs for a major electronics client. You will collaborate across the Marketplace Intelligence & Competitive function to connect audience recommendations to category trends and business context.

The role spans audience strategy, activation support, documentation, QA and reporting inputs.

Qualifications

• 0–2 years of experience in media, analytics, audience strategy, or agency environment.
• Strong written and verbal communication skills, with ability to summarize data into clear takeaways.
• Strong organizational skills and attention to detail; comfortable maintaining trackers, documentation, and QA materials.
• Familiarity with syndicated research, platform data, publisher data, customer data, or media activation inputs.
• Foundational understanding of paid media planning, audience targeting, or campaign measurement preferred.
• Comfortable working with Excel or similar tools to organize, analyze, and summarize data.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Demonstrated critical thinking, curiosity, and problem-solving ability.
• Self-motivated and eager to learn across audience strategy, data activation, and media measurement

Responsibilities

• Support development of target audience profiles using syndicated research, platform insights, publisher data, and client-provided inputs
• Help translate consumer behaviors, category trends, and media objectives into actionable audience strategies
• Contribute to audience signal development across behavioral, contextual, first-party, second-party, and third-party data sources
• Assist in identifying audience opportunities, gaps, and strategic considerations based on business objectives and campaign goals
• Support development of internal and client-facing audience summaries, POVs, and recommendation materials
• Support translation of strategic audience definitions into platform- and publisher-ready activation inputs
• Maintain audience trackers, taxonomy documents, activation maps, and QA materials
• Assist with audience naming, logic documentation, sizing inputs, and platform feasibility checks
• Partner with investment, platform, and activation teams to confirm audience availability, delivery considerations, and implementation requirements
• Help identify opportunities to refine audience models based on campaign setup, reachability, and performance signals
• Support measurement workstreams by gathering audience, campaign, and marketplace context
• Help connect audience strategy to performance readouts by identifying potential implications related to targeting, reach, composition, and activation approach
• Contribute to reporting materials by developing clear, concise takeaways that help explain what happened, why it may have happened, and what to consider next

Skills

Analytical Curiosity

Attention to Detail

Communication

Strategic Thinking

Problem Solving

Collaboration

Proactivity

Tools

Excel

Job description

Digitas, part of Publicis Groupe, seeks an Analyst in the Audience function to support audience strategy, activation and measurement inputs for a major electronics client. You will collaborate across the Marketplace Intelligence & Competitive function to connect audience recommendations to category trends and business context.

The role spans audience strategy, activation support, documentation, QA and reporting inputs.