Hybrid Audience Insights Data Analyst & Storyteller

UPtv; Atlanta (GA); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

UP Entertainment is seeking an Analyst, Audience Insights in Atlanta (Hybrid) to translate business needs into structured reporting and insights. You will partner with Audience Insights, Data Engineering, and stakeholders across Streaming, Content, Marketing, Operations, and Finance to deliver accurate, timely analytics.

You will drive dashboards and reports, track KPIs like viewership and engagement, and ensure data governance while adapting to evolving priorities to support company goals.

Qualifications

• Bachelor’s degree in Business Analytics, Statistics, CS or related field.
• 3–5 years of BI/data analytics experience extracting insights from complex datasets.
• Experience with Looker, Power BI, Tableau; proficiency in SQL and data warehouses.

Responsibilities

• Translate complex data into clear, actionable insights for multiple stakeholders.
• Design, build, and manage dashboards tracking streaming performance and audience engagement.
• Define and interpret KPIs such as viewership, engagement, retention, and conversion.
• Collaborate with Data Engineering to ensure reliable data access and governance.
• Storytelling to present insights to technical and non-technical audiences.

Skills

Data analysis & storytelling

Visualization

Problem solving

Project management

Collaboration

QA & data accuracy

Education

Bachelor’s degree in relevant field

Tools

Looker

Power BI

Tableau

SQL

Excel

Job description

UP Entertainment is seeking an Analyst, Audience Insights in Atlanta (Hybrid) to translate business needs into structured reporting and insights. You will partner with Audience Insights, Data Engineering, and stakeholders across Streaming, Content, Marketing, Operations, and Finance to deliver accurate, timely analytics.

You will drive dashboards and reports, track KPIs like viewership and engagement, and ensure data governance while adapting to evolving priorities to support company goals.