Audience Insights Analyst - Nielsen nPower Expert

BC Forward

New York (NY)

On-site

USD 55,000 - 69,000

Full time

9 days ago

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Job summary

TSR is seeking an Audience Insights & Measurement Analyst to join our team in Chicago, IL or New York, NY on site. The ideal candidate will translate audience data into strategic, sales-enabled narratives using Nielsen nPower and Ad Intel, with strong Excel and PowerPoint skills.

You will partner with sales and marketing to answer audience questions, identify trends, and deliver client-ready deliverables. Prior experience in media analytics and a storytelling mindset to connect insights to

Qualifications

Bachelor's degree in Marketing, Statistics, Data Science, or related field.
Minimum 2 years in data, media, or marketing analytics within a media, publisher, or advertising environment.
Hands-on experience with Nielsen nPower and Ad Intel.
Advanced Excel and PowerPoint proficiency.
Ability to interpret data, identify trends, and distill findings into strategic recommendations.
Storytelling mindset with demonstrated ability to connect insights to business outcomes.

Responsibilities

Pull, validate, and analyze audience data using Nielsen nPower and Ad Intel to support ad sales priorities.
Craft clear narratives and build client-ready deliverables that connect insights to business outcomes.
Identify trends and derive actionable insights that inform go-to-market strategies and media positioning.
Partner with sales and marketing stakeholders to answer audience and campaign performance questions.
Learn and adopt additional measurement tools and data sources such as Comscore, MRI, VideoAmp, and iSpot.