Audience Insights & Measurement Analyst

BC Forward; New York (NY); On-site; USD 55,000 - 69,000; Full time

Job summary

TSR is seeking an Audience Insights & Measurement Analyst to join our team in Chicago, IL or New York, NY on site. The ideal candidate will translate audience data into strategic, sales-enabled narratives using Nielsen nPower and Ad Intel, with strong Excel and PowerPoint skills.

You will partner with sales and marketing to answer audience questions, identify trends, and deliver client-ready deliverables. Prior experience in media analytics and a storytelling mindset to connect insights to

Qualifications

• Bachelor's degree in Marketing, Statistics, Data Science, or related field.
• Minimum 2 years in data, media, or marketing analytics within a media, publisher, or advertising environment.
• Hands-on experience with Nielsen nPower and Ad Intel.
• Advanced Excel and PowerPoint proficiency.
• Ability to interpret data, identify trends, and distill findings into strategic recommendations.
• Storytelling mindset with demonstrated ability to connect insights to business outcomes.

Responsibilities

• Pull, validate, and analyze audience data using Nielsen nPower and Ad Intel to support ad sales priorities.
• Craft clear narratives and build client-ready deliverables that connect insights to business outcomes.
• Identify trends and derive actionable insights that inform go-to-market strategies and media positioning.
• Partner with sales and marketing stakeholders to answer audience and campaign performance questions.
• Learn and adopt additional measurement tools and data sources such as Comscore, MRI, VideoAmp, and iSpot.

Skills

Advanced Excel

PowerPoint

Storytelling

Data interpretation

Education

Bachelor's degree in Marketing, Statistics, Data Science, or related field

Tools

Nielsen nPower

Ad Intel

Comscore

MRI

VideoAmp

iSpot

Nielsen Media Impact

Job description

Job Title

Audience Insights & Measurement Analyst

Location

Chicago, IL or New York, NY - onsite

Duration

9 months + potential to extend

Pay Range

$40-50/hr (W2)

About TSR

TSR is a trusted staffing and workforce solutions partner with more than 50 years of experience delivery highly qualified talent to support clients' most critical business and technology initiatives. Through a disciplined approach to sourcing, candidate vetting, and delivery, TSR helps organizations scale teams quickly while maintaining quality and reliability. TSR operates with a global delivery model, leveraging specialized teams to support enterprise clients across North America and beyond. In June 2024, TSR was acquired by Justin Christian, founder and CEO of BCforward, a global provider of professional services and workforce solutions. This partnership expands TSR's ability to deliver broader capabilities, global delivery resources, and enhanced opportunities for both clients and consultants.

Job Description

We are seeking an Audience Insights & Measurement Analyst to join our dynamic team. The ideal candidate will have strong experience in Nielsen nPower and Ad Intel, with proficiency in Excel and PowerPoint, and a proven ability to translate audience data into strategic, sales-enabling narratives and recommendations.

Responsibilities

• Pull, validate, and analyze audience data using Nielsen nPower and Ad Intel to support ad sales priorities.
• Craft clear narratives and build client-ready deliverables that connect insights to business outcomes.
• Identify trends and derive actionable insights that inform go-to-market strategies and media positioning.
• Partner with sales and marketing stakeholders to answer audience and campaign performance questions.
• Learn and adopt additional measurement tools and data sources such as Comscore, MRI, VideoAmp, and iSpot.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Statistics, Data Science, or related field.
• Minimum 2 years in data, media, or marketing analytics within a media, publisher, or advertising environment.
• Hands-on experience with Nielsen nPower and Ad Intel.
• Advanced Excel and PowerPoint proficiency.
• Ability to interpret data, identify trends, and distill findings into strategic recommendations.
• Storytelling mindset with demonstrated ability to connect insights to business outcomes.

Preferred Skills

• Experience with Comscore, MRI, VideoAmp, or iSpot.
• Familiarity with Nielsen Media Impact.

Why TSR?

At TSR, we believe in advancing lives and careers. When you join our team, you gain access to:

• Competitive compensation and benefits.
• Opportunities for growth with global clients.
• A supportive, inclusive culture that values innovation and people.
• Exposure to cutting-edge technologies and projects.

About Our Commitment

TSR is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.