Audience Growth & Insights Analyst

SB Nation; New York (NY); Vor Ort; USD 90.000 - 120.000; Vollzeit

Zusammenfassung

SB Nation is seeking an Audience Development Analyst in New York to design and maintain dashboards spanning web, app, and social data. You will run in-depth analyses to uncover drivers of engagement and growth, and partner with stakeholders to define KPIs that align with editorial and business goals.

You will build data-informed growth strategies, present insights, and support teams with data literacy. A passion for digital publishing and sports helps drive measurable results.

Qualifikationen

• 4+ years in analytics, audience development, or related data function.
• Strong ability to translate data into actionable insights for editorial and business partners.
• Excellent written and verbal communication for non-technical audiences.
• Ability to manage multiple tracks of work and collaborate cross-functionally.
• Proficiency with Excel/Google Sheets and combining data from diverse sources.
• Experience with major analytics and reporting tools.

Aufgaben

• Design, build, and maintain automated and ad-hoc dashboards across web, app, and social sources.
• Conduct in-depth analyses and translate findings into actionable insights for growth.
• Define and evolve KPIs with stakeholders to reflect business goals.
• Set benchmarks and track performance for engagement, campaigns, and app growth.
• Present data-driven best practices and support data literacy across teams.
• Collaborate with editorial to develop and implement growth strategies.

Kenntnisse

Analytics experience

Audience development

SQL

Excel/Google Sheets

Data visualization

Communication skills

Storytelling with data

Project management

Stakeholder collaboration

Tools

Google Analytics

Adobe Analytics

Parse.ly

Looker

Tableau

Data Studio

SQL tools

Jobbeschreibung

SB Nation is seeking an Audience Development Analyst in New York to design and maintain dashboards spanning web, app, and social data. You will run in-depth analyses to uncover drivers of engagement and growth, and partner with stakeholders to define KPIs that align with editorial and business goals.

You will build data-informed growth strategies, present insights, and support teams with data literacy. A passion for digital publishing and sports helps drive measurable results.