Audience Analytics Strategist - New Business Growth

Power Digital Marketing; United States; À distance; USD 30 000 - 55 000; Plein temps

Résumé du poste

Power Digital Marketing is seeking a data-driven analyst to own new business audience analyses and support campaigns for client growth from its Ecuador location. You will study audience behavior, audiences, and trends to inform planning, targeting, and creative strategies across campaigns.

You will collaborate with multiple teams, integrate new tools, and help refine analysis templates while staying aligned with industry trends and delivering high-quality insights.

Qualifications

• Experience analyzing large datasets to identify audience behavior and trends.
• Foundational understanding of media fundamentals: funnel structures, tracking, and optimization.
• Dependable, self-starter with high energy and strong organization.
• Ability to manage multiple projects in a fast-paced environment.
• Team-oriented, collaborative, detail-oriented, and punctual.
• Familiarity with audience platforms like Nielsen, MRI-Simmons, Global Web Index, or Comscore is a plus.

Responsabilités

• Own new business audience analyses and deliver timely, accurate results.
• Support existing client needs by producing audience analyses for ongoing projects.
• Research, onboard, and optimize new tools to improve audience development workflows.
• Help refine templates and processes to increase efficiency and quality.
• Collaborate across teams and provide constructive input on projects.
• Stay informed about industry trends and proactively develop new skills.
• Prioritize tasks and meet deadlines in a fast-paced setting.
• Leverage AI technologies to enhance business processes and outputs.
• Utilize Power Digital's Nova ecosystem relevant to the department.

Connaissances

Audience analytics

Data analysis

Time management

Outils

Asana

Nielsen data

MRI-Simmons

Global Web Index

Comscore

Description du poste

Power Digital Marketing is seeking a data-driven analyst to own new business audience analyses and support campaigns for client growth from its Ecuador location. You will study audience behavior, audiences, and trends to inform planning, targeting, and creative strategies across campaigns.

You will collaborate with multiple teams, integrate new tools, and help refine analysis templates while staying aligned with industry trends and delivering high-quality insights.