Audience Growth Lead: Government & Policy

GovExec; New York (NY); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) retirement plan with company match

Open time off policy

Twelve weeks paid parental leave

Expansive learning and development opportunities

Job summary

A leading government-focused media company seeks an Audience Development Manager in New York. The role involves developing strategies to grow and engage audiences through various channels. Ideal candidates have up to six years of experience in audience development or related fields, strong analytical skills, and a collaborative mindset. Key responsibilities include optimizing subscriber engagement and running analytics on audience metrics. The position offers competitive compensation within a robust benefits framework.

Qualifications

• 3–6 years of experience in audience development, digital media, growth marketing, or analytics.
• Strong understanding of email newsletters, SEO, and social distribution.
• Data-driven mindset with the ability to turn insights into action.

Responsibilities

• Develop and execute audience growth strategies across newsletters and social platforms.
• Track and analyze audience metrics, including traffic, subscriptions, and open rates.
• Manage audience tools, including email platforms and analytics.

Skills

Audience development

Digital media

Growth marketing

Analytics

Excellent communication

Tools

Google Analytics

Email platforms

CRM systems

Job description

A leading government-focused media company seeks an Audience Development Manager in New York. The role involves developing strategies to grow and engage audiences through various channels. Ideal candidates have up to six years of experience in audience development or related fields, strong analytical skills, and a collaborative mindset. Key responsibilities include optimizing subscriber engagement and running analytics on audience metrics. The position offers competitive compensation within a robust benefits framework.